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Salesforce Marketing Cloud Admin > Channel Management (16%) - Mobile Studio Configuration 1/5 > Flashcards

Channel Management (16%) - Mobile Studio Configuration 1/5 Flashcards

1
Q

What does MobileConnect in Mobile Studio do?

A

Sends targeted mobile marketing offers with personalised SMS and MMS messages

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2
Q

What does MobilePush in Mobile Studio do?

A

Manages mobile messages across iOS and Android mobile apps, and targeting based on geolocation and beacon technology

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3
Q

What does GroupConnect in Mobile Studio do?

A

Engages in personalised conversations using text, stickers, and rich messages on group messaging apps like LINE.

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4
Q

What type of file would you prepare a list of contacts for Getting Started in MobileConnect?

A

Prepare a list of contacts in a .csv file

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5
Q

What fields are required in a list of contacts for MobileConnect?

A

The mobile number
The two-letter country code
The unique contact key (which is usually the mobile number)
+First name, last name and any other fields you need.

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6
Q

How do you import contacts for MobileConnect?

A

Import the .csv file into MobileConnect.

Create a list (If you want to group the contacts)
OR
Import into All Contacts (without creating a list)

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7
Q

What are HELP Keywords in MobileConnect?

A

Every MobileConnect account must have a HELP keyword so that people sending to or receiving messages from the account can request assistance.

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8
Q

Who can create the HELP Keywords in MobileConnect?

A

An Admin must create the HELP keywords.

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9
Q

What are the default STOP Keywords in MobileConnect?

A

STOP
QUIT
CANCEL
END
and UNSUBSCRIBE
are considered global STOP keywords.

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10
Q

Who can create custom STOP Keywords in MobileConnect?

A

An Admin can create custom STOP Keywords.

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11
Q

What is a keyword for MobileConnect?

A

A keyword is the indicator used to conduct SMS and MMS exchanges between your account and mobile devices.

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12
Q

How do you create and send a message in Mobile Studio?

A

To create and send your message, select one of the message templates in MobileConnect.

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13
Q

What templates are available in MobileConnect?

A

Outbound Message
Outbound Media
Mobile Opt-in
Email Opt-in
Send Email
Vote/Survey
Text Response
Media Response
SMS Keyword Opt-out
Info Capture

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14
Q

What MobileConnect template would you use to Send an SMS to your subscribers?

A

Outbound Message

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15
Q

What MobileConnect template would you use to Send an MMS to your subscribers?

A

Outbound Media

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16
Q

What MobileConnect template would you use to Invite people to subscribe to your SMS or MMS messages?

A

Mobile Opt-in

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17
Q

What MobileConnect template would you use to Invite people to subscribe to your emails?

A

Email Opt-in

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18
Q

What MobileConnect template would you use to Invite people to receive a triggered email?

A

Send Email

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19
Q

What MobileConnect template would you use to Invite recipients to vote or respond to a survey?

A

Vote/Survey

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20
Q

What MobileConnect template would you use to Create an automatic SMS response to incoming messages?

A

Text Response

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21
Q

What MobileConnect template would you use to Create an automatic MMS response to incoming messages?

A

Media Response

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22
Q

What MobileConnect template would you use to Unsubscribe people from receiving SMS messages based on a single keyword?
AUSTRALIA ONLY

A

SMS Keyword Opt-out

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23
Q

What MobileConnect template would you use to Prompt recipients to provide information to store as contact attributes?

A

Info Capture

24
Q

How does a user create messages in MobileConnect?

A

Using one of the templates in MobileConnect.

25
Q

How does a user test a message in MobileConnect?

A

To test a message, click Perform Test to activate the keyword and confirmation message for 60 minutes. When you text in that keyword to the code you receive the confirmation message.

26
Q

What settings in MobileConnect Account Administration can Admins access?

A

Send blockout
From name
Headers and footers
Subscription information
Keywords
Short and long codes
and other account-level settings

27
Q

Where can an Admin access the MobileConnect Account Administration settings?

A

In the Setup app by searching for MobileConnect.

28
Q

What Reports are available for MobileConnect in Marketing Cloud (4)?

A

SMS Account Summary
SMS Message Detail Report
SMS Message Summary
Data View: Undeliverable SMS

29
Q

What does the SMS Account Summary Report for MobileConnect in MC show?

A

Summary of activity at an account level; including a total number of opted-in subscribers and counts of inbound and outbound messages.

30
Q

What does the SMS Message Detail Report for MobileConnect in MC show?

A

Detailed tracking information about messages sent, including descriptive information about the message and send status at an individual level.

NOTE: SMS messages created in Content Builder ONLY show in the SMS Message Detail report.

31
Q

What does the SMS Message Summary Report for MobileConnect in MC show?

A

Activity summaries for all keywords in an account, including overall tracking information and message content for each keyword.

NOTE: SMS messages created in Content Builder ONLY show in the SMS Message Detail report.

32
Q

How can you view information about failed message deliveries to MobileConnect subscribers?

A

By querying the _UndeliverableSMS data view.
1.Create DE to hold results
2.Create SQL query activity in Automation Studio
3.Run Query Activity to populate the DE.

33
Q

What columns should the _UndeliverableSMS Data Extension (which holds the results of the Data View SQL query) contain?

A

MobileNumber, phone
Undeliverable, boolean
BounceCount, number
FirstBounceDate, date
HoldDate, date

34
Q

Why do messages fail to reach the device?

A

Mobile device is powered off
User is out of range of cellular networks
Number is for a landline
Causes not related to Marketing Cloud

35
Q

How do Aggregators work with MobileConnect sends?

A

MobileConnect sends all SMS and MMS messages to an aggregator, which distributes the messages to its mobile networks.

The aggregator notifies MobileConnect when it delivers or fails to deliver a message.

36
Q

How does MobileConnect log a message send as a bounce?

A

MobileConnect logs a message send as a bounce when it receives a report from the aggregator that the message send failed.

37
Q

When does MobileConnect change the status of a mobile number to Held?

A

When two messages bounce more than 30 days apart with no successful message delivery in between.

NOTE: Count resets to zero when a message send is successful (regardless of the amount of bounces within the 30-day period)

38
Q

Does MobileConnect send to Held mobile numbers?

A

No, MobileConnect doesn’t attempt to deliver a message to a held mobile number until it receives notification that at least one of the previously sent messages delivered successfully.

39
Q

How is a MobileNumber removed from the Held List in MobileConnect?

A

When a message is sent to the short of long code from the handset
OR
When a message is delivered successfully to the handset.

40
Q

What does Disabling Bounce Login in MobileConnect do?

A

Disabling bounce logic prevents bounced numbers from being added to a held list.

41
Q

What does Clearing Held Numbers in MobileConnect do?

A

Clearing the Held List allows you to resume sending to contacts whose numbers bounced twice in more than 30 days.

42
Q

How can an Admin Disable Bounce Logic and Clear Held Numbers in MobileConnect?

A

Setup
Search : MobileConnect
In Settings, click Edit
Disable Bounce Logic : click Disabled
Clear Held List : select Clear List
Save

43
Q

How can you Review Specific Message Activity in MobileConnect?

A

After you send, schedule, or activate a message in MobileConnect, you can get information about that message’s activity:

On Overview screen, click message name
Review the message’s activity

Note: Messages older than 180 days are archived.

44
Q

How can you view the message analytics of an SMS activity in Journey Builder?

A

Click the SMS tile in the active journey.

45
Q

What criteria must Data Extensions meet to appear in MobileConnect?

A

Marked as sendable
Contain only one phone field
Contain only one locale field (5-character)
Subscriber key, not subscriber ID, is used for the send relationship

46
Q

What are the Four Pillars of Mobile Messaging?

A

Audience
Data
Content
Channel

47
Q

What SMS Code Types are available in MobileConnect?

A

Short Code
Long Code
Private or Dedicated Code
Shared Code

48
Q

What is an SMS Short Code in MobileConnect?

A

A short code (usually 5 to 6 digits long) is used in one country or market.
Two-way support

49
Q

What is an SMS Long Code in MobileConnect?

A

A long code (typically 11 to 13 digits long) is used in multiple countries and includes a country code prefix.
One-way support.

50
Q

What is an SMS Private or Dedicated Code in MobileConnect?

A

A code assigned to your company for a specific purpose

51
Q

What is an SMS Shared Code in MobileConnect?

A

A code that is shared across multiple clients from different verticals (not available in the USA).

52
Q

Can MobileConnect have short and long codes in the same Marketing Cloud account?

A

Yes , MobileConnect can manage multiple short and long codes in the same account.

53
Q

How does MobileConnect unsubscribe work with codes?

A

A mobile subscriber opts out of a single code (not a keyword).
If you have multiple brands, it may be best to have a code per brand or business unit, as subscription is managed at the code and business unit level.

54
Q

What Opt-in types are available in MobileConnect?

A

Single Opt-in
Double Opt-in
Age Validation

55
Q

What is the character limit for a single SMS message?

A

160 characters - any messages over 160 characters count as two messages

56
Q

How many Super Messages are required to send an SMS?

A

One SMS is equal to 10 super messages in US. Each country has a different super message multiplier ranging from 10 to 95!

57
Q

When is a message designated as undeliverable in MobileConnect?

A

After 48 hours of attempting to deliver the message and failing.

Salesforce Marketing Cloud Admin (18 decks)

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