Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

Salesforce Marketing Cloud Admin > Channel Management (16%) - Mobile Studio Configuration 1/5 > Flashcards

Channel Management (16%) - Mobile Studio Configuration 1/5 Flashcards

1
Q

What does MobileConnect in Mobile Studio do?

A

Sends targeted mobile marketing offers with personalised SMS and MMS messages

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What does MobilePush in Mobile Studio do?

A

Manages mobile messages across iOS and Android mobile apps, and targeting based on geolocation and beacon technology

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What does GroupConnect in Mobile Studio do?

A

Engages in personalised conversations using text, stickers, and rich messages on group messaging apps like LINE.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What type of file would you prepare a list of contacts for Getting Started in MobileConnect?

A

Prepare a list of contacts in a .csv file

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What fields are required in a list of contacts for MobileConnect?

A

The mobile number
The two-letter country code
The unique contact key (which is usually the mobile number)
+First name, last name and any other fields you need.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

How do you import contacts for MobileConnect?

A

Import the .csv file into MobileConnect.

Create a list (If you want to group the contacts)
OR
Import into All Contacts (without creating a list)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What are HELP Keywords in MobileConnect?

A

Every MobileConnect account must have a HELP keyword so that people sending to or receiving messages from the account can request assistance.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Who can create the HELP Keywords in MobileConnect?

A

An Admin must create the HELP keywords.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What are the default STOP Keywords in MobileConnect?

A

STOP
QUIT
CANCEL
END
and UNSUBSCRIBE
are considered global STOP keywords.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Who can create custom STOP Keywords in MobileConnect?

A

An Admin can create custom STOP Keywords.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What is a keyword for MobileConnect?

A

A keyword is the indicator used to conduct SMS and MMS exchanges between your account and mobile devices.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

How do you create and send a message in Mobile Studio?

A

To create and send your message, select one of the message templates in MobileConnect.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What templates are available in MobileConnect?

A

Outbound Message
Outbound Media
Mobile Opt-in
Email Opt-in
Send Email
Vote/Survey
Text Response
Media Response
SMS Keyword Opt-out
Info Capture

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What MobileConnect template would you use to Send an SMS to your subscribers?

A

Outbound Message

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What MobileConnect template would you use to Send an MMS to your subscribers?

A

Outbound Media

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What MobileConnect template would you use to Invite people to subscribe to your SMS or MMS messages?

A

Mobile Opt-in

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

What MobileConnect template would you use to Invite people to subscribe to your emails?

A

Email Opt-in

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

What MobileConnect template would you use to Invite people to receive a triggered email?

A

Send Email

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

What MobileConnect template would you use to Invite recipients to vote or respond to a survey?

A

Vote/Survey

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

What MobileConnect template would you use to Create an automatic SMS response to incoming messages?

A

Text Response

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

What MobileConnect template would you use to Create an automatic MMS response to incoming messages?

A

Media Response

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

What MobileConnect template would you use to Unsubscribe people from receiving SMS messages based on a single keyword?
AUSTRALIA ONLY

A

SMS Keyword Opt-out

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

What MobileConnect template would you use to Prompt recipients to provide information to store as contact attributes?

A

Info Capture

24
Q

How does a user create messages in MobileConnect?

A

Using one of the templates in MobileConnect.

25
How does a user test a message in MobileConnect?
To test a message, click Perform Test to activate the keyword and confirmation message for 60 minutes. When you text in that keyword to the code you receive the confirmation message.
26
What settings in MobileConnect Account Administration can Admins access?
Send blockout From name Headers and footers Subscription information Keywords Short and long codes and other account-level settings
27
Where can an Admin access the MobileConnect Account Administration settings?
In the Setup app by searching for MobileConnect.
28
What Reports are available for MobileConnect in Marketing Cloud (4)?
SMS Account Summary SMS Message Detail Report SMS Message Summary Data View: Undeliverable SMS
29
What does the SMS Account Summary Report for MobileConnect in MC show?
Summary of activity at an account level; including a total number of opted-in subscribers and counts of inbound and outbound messages.
30
What does the SMS Message Detail Report for MobileConnect in MC show?
Detailed tracking information about messages sent, including descriptive information about the message and send status at an individual level. NOTE: SMS messages created in Content Builder ONLY show in the SMS Message Detail report.
31
What does the SMS Message Summary Report for MobileConnect in MC show?
Activity summaries for all keywords in an account, including overall tracking information and message content for each keyword. NOTE: SMS messages created in Content Builder ONLY show in the SMS Message Detail report.
32
How can you view information about failed message deliveries to MobileConnect subscribers?
By querying the _UndeliverableSMS data view. 1.Create DE to hold results 2.Create SQL query activity in Automation Studio 3.Run Query Activity to populate the DE.
33
What columns should the _UndeliverableSMS Data Extension (which holds the results of the Data View SQL query) contain?
MobileNumber, phone Undeliverable, boolean BounceCount, number FirstBounceDate, date HoldDate, date
34
Why do messages fail to reach the device?
Mobile device is powered off User is out of range of cellular networks Number is for a landline Causes not related to Marketing Cloud
35
How do Aggregators work with MobileConnect sends?
MobileConnect sends all SMS and MMS messages to an aggregator, which distributes the messages to its mobile networks. The aggregator notifies MobileConnect when it delivers or fails to deliver a message.
36
How does MobileConnect log a message send as a bounce?
MobileConnect logs a message send as a bounce when it receives a report from the aggregator that the message send failed.
37
When does MobileConnect change the status of a mobile number to Held?
When two messages bounce more than 30 days apart with no successful message delivery in between. NOTE: Count resets to zero when a message send is successful (regardless of the amount of bounces within the 30-day period)
38
Does MobileConnect send to Held mobile numbers?
No, MobileConnect doesn't attempt to deliver a message to a held mobile number until it receives notification that at least one of the previously sent messages delivered successfully.
39
How is a MobileNumber removed from the Held List in MobileConnect?
When a message is sent to the short of long code from the handset OR When a message is delivered successfully to the handset.
40
What does Disabling Bounce Login in MobileConnect do?
Disabling bounce logic prevents bounced numbers from being added to a held list.
41
What does Clearing Held Numbers in MobileConnect do?
Clearing the Held List allows you to resume sending to contacts whose numbers bounced twice in more than 30 days.
42
How can an Admin Disable Bounce Logic and Clear Held Numbers in MobileConnect?
Setup Search : MobileConnect In Settings, click Edit Disable Bounce Logic : click Disabled Clear Held List : select Clear List Save
43
How can you Review Specific Message Activity in MobileConnect?
After you send, schedule, or activate a message in MobileConnect, you can get information about that message's activity: On Overview screen, click message name Review the message's activity Note: Messages older than 180 days are archived.
44
How can you view the message analytics of an SMS activity in Journey Builder?
Click the SMS tile in the active journey.
45
What criteria must Data Extensions meet to appear in MobileConnect?
Marked as sendable Contain only one phone field Contain only one locale field (5-character) Subscriber key, not subscriber ID, is used for the send relationship
46
What are the Four Pillars of Mobile Messaging?
Audience Data Content Channel
47
What SMS Code Types are available in MobileConnect?
Short Code Long Code Private or Dedicated Code Shared Code
48
What is an SMS Short Code in MobileConnect?
A short code (usually 5 to 6 digits long) is used in one country or market. Two-way support
49
What is an SMS Long Code in MobileConnect?
A long code (typically 11 to 13 digits long) is used in multiple countries and includes a country code prefix. One-way support.
50
What is an SMS Private or Dedicated Code in MobileConnect?
A code assigned to your company for a specific purpose
51
What is an SMS Shared Code in MobileConnect?
A code that is shared across multiple clients from different verticals (not available in the USA).
52
Can MobileConnect have short and long codes in the same Marketing Cloud account?
Yes , MobileConnect can manage multiple short and long codes in the same account.
53
How does MobileConnect unsubscribe work with codes?
A mobile subscriber opts out of a single code (not a keyword). If you have multiple brands, it may be best to have a code per brand or business unit, as subscription is managed at the code and business unit level.
54
What Opt-in types are available in MobileConnect?
Single Opt-in Double Opt-in Age Validation
55
What is the character limit for a single SMS message?
160 characters - any messages over 160 characters count as two messages
56
How many Super Messages are required to send an SMS?
One SMS is equal to 10 super messages in US. Each country has a different super message multiplier ranging from 10 to 95!
57
When is a message designated as undeliverable in MobileConnect?
After 48 hours of attempting to deliver the message and failing.

Salesforce Marketing Cloud Admin (18 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions