Changing understandings of rurality Flashcards
What is a commodified countryside?
Turning it into a commodity which can be bought and sold
What is a commodity?
A raw product that can be bought or sold
Benefits of farming commodification?
Promotes views of farmers as guardians of the rural.
Rise of new markets for countryside commodities- places to live.
Not just selling an object, but selling signs (rustic life)
Benefits of commodification of the rural in the media?
Representations of the commodified countryside are detached from the rural places
Commodification by purchase of rural properties…
Country house as a commodity expressing rural signs such as beauty and history character
Commodification of rural experiences…
Rural experiences can be fun, historical and more aesthetic as its in a more natural environment
How can active participation benefit rural areas?
Pay and play experiences
Benefits of pay and play experiences…
Fresh look at spectacular environments. Fresh youthful thrills
Excitement in natural settings
What are rural areas branded as?
The edge of the world
Why is rural outdoors a better environment for pay and play?
More thrills in the outdoor environment
