changing popular culutre Flashcards
why was sports so popular in anerica?
why did this change?
seen as encapsualting all that was good about american way - hard work and equal opportunities
90% men watched and 75% women
comercailisation of sports seen as bad things about america - greed
examplesof rising comercialism in american sports?
- nfl tv rights grew to $646 million byt the 80s
- some football teams abandoned fans and grounds to move to bigger cities due to decisions of wealthy benefactors
- nyc marathon taken over by lebow in 70s changed from a volunteer society to a bussiness - more attractive to corporate funding
what was the cultural differences between rock and pop music
- rock rejected easy listening of pop music seeing itslef as serious rather than trivial
- rock - anti-mass cultrure and consumerism
- pop inferior and over-comercialised
cultural factors of heavy metal
- origionally british led
- ignored by radio - outsider status
- focused on live shows - provocative (however no women)
- associated with the occult
- challenged gender roles - usually in spandex, make-up and high heels
cultural factors of punk music
- rejection of popous nature of rock culture
- comercialisation had destoryed american music
- dead kennedy’s - reflect the death of american idealism
- loyal following amoungs wc and left wong students.
how did punk fracture and change?
new wave
* comercailised, combined punk with disco (blondie)
no wave
* extreme rejection of comercialism
* refused to play songs over 30s to reject comercial sound
cultursl factors of hip hop?
- harlem ghetto
- black urban youth culture
- roots in balck talking music
- rappers delight - first hip-hop record
- blondie - first rap record to reach number 1
- seen as white people exploiting black musical tradition
- black singers often political
cultural facotrs of singer songwriters?
- seen as authentic and widely praised
- carly simon - feminist leaning songs, popular songs often straightforward love songs
- bruce springsteen - seen as heartland rock, origionated from the rust belt characterised by unemplhyment
what were blackloitation films?
- early 70s - black film makers and studios
- cahracterised by blaack dismay
- 30% of hollywood viewers were black in cities so producers made the most of this
- women mostly seen as sex objects suggesting the genre pulle din the emasculation of ghettos
- MC black community see it as glamourising ghetto life to distract people from the black struggle
how were movies political in the 70s?
- considered the golden age of movies
- due to watergate many movies were about social disorder and poltical corruptness
- little from hollywood on social issues but some
- the deer hunter - tracked workers lives through vietnam
escapism in entertainment?
- grease and others idealise d50s teenage experiences
- sci-fi presented optimistic view of the future an heroism - star wars
- other scifi - pesimistic, social and environmental problems reflected in the future
- escapist media reflective of the tiredness of americans with social conciousness
why was there a boom in investigative journalism?
- watergate and vietnam brought those who reported on them antional sucess
- some thoguht it encouraged people to amke scandals out of nothing
- gave the press an exagerated sens of importanc ein politics.
what was happy-talk in the media?
- conversational style between journalism
- their banter and freindly attitudes seen as more significant than their journalism to some americans - criticisms
how were women depicted in media of 70s?
- battle of the sexes - tennis match in 1973
- barabra walters forst woman on ABC news evning
- much more attention paid to sexaul issues in the news (rising feminism)
how did tv and media change in the 70s? why? what did it lead to/contribute to?
- increse in journelism, sexaul tv and comercialisation
- mirrored the previous americanised comercialisation of pop culture
- vietnam war caused much of the journelism
- the pace of cultural awareness seemed to increase
- lead to the conservative backlasjh of the 1980s
