changing places case studied Flashcards
Rebranding case study Llandudno
-seaside location in North Wales
- in the victorian era became popular holiday destination known as Queen of Welsh Resorts
- post 20th century went in decline as traditional seaside towns faced economic decline due to cheaper international holidays
reasons of Llandudno rebranding
-decline in tourism
- high unemployment compared to other parts of wales
- aging infrastructure
- perceived as outdated
- growth of cities like Liverpool
- international travel growth
rebranding strategies llandudno
- victorian heritage and alice town
- alice trail, interactive walking tours
-life size sculptures - events and festivals (alice theme)
- renovated victorian pier
- modernized hotels while preserving Victorian charm
- tourist information
- developed a website
positive impacts of rebranding llandudno
- increased revenue from tourism
- rise in local employment
- alice branding gave distinct identity
- enhancements to hotels and attractions improved towns overall image
negative impact of rebranding llandudno
-over reliance on tourism so struggles off season
- focus too much on tourists and neglect local issues
- increased footfall raises questions about managing natural resources
plymouth rebranding
- port city located in devon
- known as historic naval base and dockyard and played a key role in Britain’s maritime history including being the departure point of the mayflower in 1620
reasons for rebranding plymouth
- decline in traditional industries
- ww2 destruction led to unattractive outdated urban redevelopment
- competition from nearby cities like Exeter
rebranding strategies used for Plymouth
- mayflower 400th anniversary promoted Plymouth role in 1620 pilgrims voyage to America
- restoration of the barbican
- former naval supplies area transformer into luxury apartments galleries and eateries
- modernized Drake Circus shopping center
- enhanced plymouth hoe to hold large events
- developed plymouth sound national marine park(uks first marine park)
-plymouth uni expanded focus on marine science and renewable energy research
positive impacts of rebranding plymouth
- increased tourism and economic activity
- growth in education and research in marine industries
- enhanced public spaces
negative impacts of plymouth
-uneven economic benefits
- environmental concerns
clone towns totnes
small town in devon sw england
community response to costa coffee planning to open a store in totnes (2012)
-public campagin against costa- over 6000 residents signed to rejected costa application (town of 8500)
- peaceful protests and media campaigns
- pollitical support from town council
costa withdrew its plans in 2013
positive impacts of totnes
- preserved towns character as a unique destination
- boosted community pride
- maintained thriving local economy driven by independent businesses
challenges totnes faces
-competition from nearby cities - limited scale of the totnes pound that phased out in 2019
reimaging dismaland
dismaland was a trmporary art installation by the street artist banksy in 2015 located at the Tropicana, a disused lido in Weston Super Mare, Sommerset
satirical take on Disney Land showcasing dystopia themes
reasons to reimage weston super mare
-economiv decline due to rise of budget airlines abd overseas holidays
- the tropicana once a popular lido had been abandoned symbolizing the towns decline
- need for investment
how dismaland reimaged
-banksy and 58 other artists showcased political artworks that questioned society
- rebeanded as a hub for comtemporary art and cultural innovation breaking away from its old image
- attracted over 150,000 visitors in just 5 weeks
- brought £20milliom to local economy
positive impacts of dismaland
- significant short term economic gains
- inspired further investment in cultural and creative events
- media attention
-rebranded as more than a struggling sea side town
challenges of dismaland
-short term
- some locals felt the themes were too dark
gentrification of notting hill
1950-60s - area of low income w high levels of deprivation and poor quality housing
large immigrant populations particularly from the carribean
factors driving gentrification of notting hill
-proximity to central london
- rising house prices in central areas
- potential for profit in renovating
key changes in notting hill due to gentrification
- upgraded housing- rundown victorian terraces renovated into luxury homes
-riding property prices
-wealthier residents in - displacement of original communities
-independent shops, luxury boutiques and high end restaurants replaced older affordable businesses
-portobello road market now caters to tourists w higher end goods
-tourism
-cultural tensions
positive impacts of notting hill gentrification
- increased investment in housing and infrastructure
- reduction in crime rates
- improved public spaces
- tourism
negative impacts of gentrification of notting hill
-social displacement
-loss of cultural diversity
-rising inequality
