Changing Meaning and Representation

Question 1

Define Place Marketing.

Answer 1

Marketing or public relations companies may be employed by national and local government to improve or create positive perceptions of places.

Question 2

Define Rebranding.

Answer 2

Developing a place to reposition its image and change people’s idea of it, helping to ‘sell’ the place to a target audience.

Question 3

Define Regenerating.

Answer 3

Positively transforming the economy of a place that has displayed symptoms of decline.

Question 4

Define Reimaging.

Answer 4

Positively changing the standard and reputation of a place through specific improvements eg increasing cultural identity or sporting excellence.

Question 5

Define gentrification.

Answer 5

When the status of an inner urban area which has become unfashionable and neglected is upgraded and the status is improved Eg London Docklands, Newcastle Quayside.

Question 6

What is a corporate body?

Answer 6

Its an organisation or group of people that are identified by a particular name.
Interest in place but some will want to manipulate perceptions of place.

Question 7

Give 4 examples of corporate bodies?

Answer 7

Institutions.
Businesses.
Non-profit enterprise.
Government agencies.

Question 8

EXAMPLE.

What will tourist organisations aim to sell?

Answer 8

The place to visitors and market positive perceptions.

Question 9

Give 4 examples of how corporate bodies create positive perception of place?

Answer 9

Brochures.
Videos..
Websites.
Magazines.

Question 10

What do communities and local groups do?

Answer 10

Take an active role in managing and improving the perception of place to attract investment and improve opportunities and services within the area.