Chanel

Question 1

What four iconic products were introduced in the 1920s?

Answer 1

1. Chanel No. 5 - world’s first designer perfume.
2. The Little Black Dress.
3. The Chanel Suit - fitted skirt and collarless jacket.
4. The Chanel Cardigan-Jacket - made with Bouclé yarns.

Question 2

Who was Chanel’s rival? When? Why?

Answer 2

1. Schiaparelli.
2. 1930s.
3. Chanel was classic and simple. Schiaparelli was dramatic and comical.

Question 3

What happened in the 1940s?

Answer 3

1. Nothing designed, made, or sold.
2. All shops closed.
3. Chanel has a relationship with a Nazi officer.

Question 4

When was Chanel’s return to fashion? What products featured in the collection? How was it received?

Answer 4

2. Peacoats and bell bottoms.
3. Slated in Europe. Liked in America.

Question 5

Who is currently head designer and creative director of Chanel? What four things is he known for?

Answer 5

Karl Lagerfeld.

1. White ponytail.
2. Dark glasses.
3. Starched collars.
4. Choupette the cat.

Question 6

Why was Chanel innovative?

Answer 6

1. Simple, easy-to-wear designs.
2. Made black chic. Previously it was only worn in mourning.
3. Used jersey fabrics - normally only used for men’s underwear!

Question 7

What is Chanel’s background?

Answer 7

1. French.
2. Raised in a convent.
3. Got the nickname “Coco” from her time as a club singer.
4. First shop opened in 1910. Originally only sold hats.