CHAIRMAN'S BRAND PRESENTATION Flashcards
Be able to host a tasting confidently, and sell in products
How many inhabitants does Saint Lucia have?
181000
In what century was the appearance of the first sugar distilleries in Saint Lucia?
17th Century
In what two centuries was the British French rivalry?
17th - 18th
What date & year did Saint Lucia become independent?
22 February 1979
How many distilleries are on the island of Saint Lucia?
One - St Lucia Distillers
Where in Saint Lucia is St Lucia Distillery located?
Roseau Valley
When did Denis Barnard build the distillery?
1931
Where did Denis Barnard build his distillery?
Dennery, on the Eastern coast of the island
In what year was the merger between the last remaining distilleries on the island?
1972
St Lucia Distillers was created from the merger of which two distilleries?
Dennery Distillery (Denis Barnard’s) & Geest Distillery
Who was the Chairman?
Laurie Barnard (1945-2012)
In what year did Laurie Barnard take over the family distillery?
1969
In what year was the Chairman’s Reserve brand created?
1999
What feature makes Chairman’s Reserve an innovative rum?
The blend of column & pot still rums
What is the philosophy of Laurie Barnard (The Chairman)?
The best rums are not from a single barrel, but made by blending different components together - ages, finish, styles, base materials
What did Laurie Barnard comission to be added to the existing Coffey still?
3 pot stills - (2 John Dore & 1 Vendome)
Aside from additional stills, what notable change was reintroduced in the 1990s for the first time since 1962?
The replanting of sugar cane around the distillery
Laurie Barnard insistent the blender should have access to different maturates for blending. What were these 4 elements?
Stills (to create different rums), ages, woods, and base materials (cane or molasses)
What are the two raw materials used in the production of CR?
Sugarcane & Molasses
Where is the sugarcane harvested from?
Next to the distillery
How much land does the sugarcane grow on?
15 acres, next to the distillery
Which varieties of cane are used?
Blue & Green
How often and how, is the sugarcane harvested per year?
Once, by hand
Where does the molasses come from?
Dominican Republic & Central America
