Ch.9 Crisis Communication

Question 1

What is a PR crisis?

Answer 1

An event,rumour, or story that had the potential to affect your reputation, image, or credibility in a negative way

Question 2

Four stages of a PR crisis

Answer 2

1. Warning stage
   - > Signs of trouble
   - > Be proactive and control events before they happen
2. Point of no return
   - > the crisis becomes unavoidable/ breaks out and damage is inevitable
3. Cleanup stage
   - > a period of investigation and recovery
   - > trying to minimize damage
4. Things return to normal
   - > rebuild organisation image
   - > continue daily operations