Ch.9 Flashcards
psychologists who study cognition
mental activities associated with thinking, knowing, remembering and communicating
concepts
a mental grouping of similar objects, events, ideas or people
how do we often form our concepts
prototypes
prototypes
a mental image or best example of a category
algorithm
methodical rule or procedure
- guarantees a solution’
- requires time and effort
heuristic
thinking shortcut
- puts us at risk for errors
insights
sudden realization
confirmation bias
tendency to search for support for our own beliefs and views
fixation
inability to view problems from a different view
intuition
automatic feelings and thoughts
belief perseverance
ignoring evidence to support our beliefs
framing
the way a statement is worded
creativity
ability to innovate valuable ideas
how do animals display intelligence
using concepts and numbers
- displaying insight
- transmitting culture
- distinguish voices, recognize themselves in a mirror..etc
