Ch8 (19) : Consumer choice Flashcards
1
Q
Rational Choice Theory
A
Rational Choice Theory — self-interest
2
Q
Principle of Diminishing Marginal Utility
A
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3
Q
Principle of Rational Choice
A
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4
Q
Relationship between Marginal Utility & Price
A
when a consumer is maximizing total utility….
5
Q
How Rational Choice relates to Laws of Demand & Supply
A
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6
Q
Three Assumptions of “The Theory of Choice”
A
and why they may not reflect reality…