ch.7

Question 1

awareness stage?

Answer 1

1- increased reach: social media platforms allows to reach wider mass audience
2- content consumpsion: consumers discovers products through engaging with influencers reviews

Question 2

many to many communication channels?

Answer 2

1- social media
2- online forums: redit, stack exchange
3- video confrences: zoom
4- group mesaging apps

Question 3

increase in touch points?

Answer 3

1- social media
2- customer service
3- website
4- instore experience
5- email
6- mobile apps

Question 4

digital personalization?

Answer 4

targeting individual consumers with varying offers to ensure they complete a purchase

Question 5

dynamic pricing?

Answer 5

the same product comes with different prices based on customer intrest

Question 6

what are the organizational prerequisites to ensure successful digital personalization?

Answer 6

1- invest in customer data warehouse: provides continious feedback and monitoring regarding customers needs and wants
2- cross functional teams: to understand customer journey which envolves lots of channels
3- employ itirative process of testing and learning to identify whats useful

Question 7

why is user experience a key to achieve digital success?

Answer 7

1- website usability
2- mobile responsivness
3- fast loading times
4- first impression matters
5- building trust and loyalty
6- competitive advantage
7- conversion and retention
8- brand perception

Question 8

keys to success brand engaement?

Answer 8

1- align with cultural values (ramadan, eid)
2- leverage digital platforms: active and presence on social media
3- creative interactive campaigns: involve user participation
4- authenticity: e commerce platforms
5- user generated content: encourage creating sense of belonging ( vodafone red)
6- supporting local causes
7- customer centric approach: brands that prioritize feedbacks increase loyalty to the brand

Question 9

negative brand engagement?

Answer 9

1- boycotts:
2- dissatisfaction with a brand

Question 10

success factors for strategy making?

Answer 10

1- senior management should be tasked with understanding how brands and products are viewed online
2- cross functional coordination
3- data driven decision making
4- marketing strategy should be seen as a part of overall strategy
5- high quality data
6- consumer conversion can help uncover information
7- understanding how online and offline communication interact with digital channels