ch.6 Flashcards

1
Q

what is web design?

A

it is the process of creating all visual aspects of the interface layout: layout, color scheme, images, logos

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2
Q

good inter face designs involves?

A

navigations, header, footer, layouts and credibility

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3
Q

visual identity contains?

A

1-digital design guide
2-color theory

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4
Q

digital design guide?

A

1-includes guidlines for creating all manners of web assets including: banners, social media content and website design elements
2- has all logos, fonts, color schemes, menus and button style

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5
Q

color theory?

A

combing colors to attract people towards your brand and it’s offerings

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6
Q

color related web design convections?

A

1- red: used for errors, problems (call to action)
2- green: successful actions, next steps, correct submissions
3- blue: hyper links (create trust and loyalty)
4- yellow: optimizing
5- black: luxury products (creates power)

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7
Q

design theory contains?

A

1- the fold
2-consistency
3- white space

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8
Q

the fold?

A

the imaginary line at the bottom of the monitor that divides the immediately visible part of the website from the part that is visible only after scrolling down.

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9
Q

what should be placed above the fold?

A

important messages, content or call to action

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10
Q

consistency?

A

consistent use of visual across all your channels, users perceive one message through all touch points

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11
Q

what should be consistent through all touch points?

A

brand identity using digital design guide

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12
Q

white space?

A

the spaces between elements on a page, spaces allows the eyes to travel easily between chunks of information

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13
Q

collecting and collating design assets?
Brand assets that a designer requires to start working on your project:

A

1- logos, key elements of the brand
2- images library (products)
3- fonts folder
4- brands color
5- existing creative assets
6- website copy

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14
Q

fonts?

A

1- should be easy to read and search engine friendly
2- typographic layout can draw attention to content users
3- importance can be signified by: text size, color and capitalization

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15
Q

web safe fonts?

A

anyone accessing websites that uses these fonts will be able to view them as designers intended and search engines will be able to search these websites easily

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16
Q

web development?

A

gives life and movement to the static designs and enable users to access websites using web browsers

17
Q

key decisions of web development are?

A

1- should the website be static or should it have content management system
2- which server-side language should be used
3- which font-end language should be used

18
Q

static web sites or CMS?

A

1- static: stays the same over time and no content is added
2- CMS: updated frequently, manage the content of the website

19
Q

types of CMS’s?

A

1- be spoke, companies goes to a developer to create a customized website with their special requirements
2- of the shelf: websites ready to make with money
3- open source: anyone could use for free with limited features

20
Q

key features to look out for when selecting or building CMSs?

A

1- meta and title tag customization
2- URL
3- customizable navigation
4- CMSs has good support
5- robots and text management

21
Q

server-side language?

A

web coding languages that determines how your website works and communicates with the web server

22
Q

things to consider while choosing server side language?

A

1-cost
2- scalability

23
Q

front-end languages?

A

interactive experiences online and interactive websites are part of it

24
Q

properties to consider when choosing front-end languages?

A

1- costs
2- features
3- scalability
4- browser and OS support

25
Q

languages options?

A

1- java script
2- CSS
3- HTML5
4- Flash

26
Q

types of mobile development?

A

1- mobile website
2- mobile app
3- responsive website

27
Q

mobile website?

A

make accessing information for users about your brand easier as long as mobiles have internet and browser

28
Q

mobile app?

A

helps users perform particular tasks and operating system

29
Q

responsive website?

A

website that changes its layout depending on the device it is
displayed on

30
Q

key concepts of responsive websites?

A

1-Flexible grid
2-Media queries
3-Flexible images

31
Q

guide to building a website?

A
  1. Planning and research
  2. Choosing a domain name
  3. UX and content strategy
  4. Search engine visibility
  5. Design
  6. Development
  7. Testing and launch