Ch4.6 Creatinf Successful International Businesses Flashcards
1
Q
What is ethnocentrism
A
A belief that one’s own culture is superior to all other cultures.
2
Q
Why do aesthetics matter ?
A
Every country has different taste in what is good in their aesthetic
3
Q
Why do diffenret cultures matter in business?
A
Every country has a different lifestyle and different expectations.
If you ignore these factors, chances are your business will not make it.
