Ch2 Flashcards
Define demographics (5)
Age, occupation, education, income level, and marital status
Define psychographics (4)
Personality, behaviors, likes, and dislikes
Frequent business traveller
- Often stay in the same hotel because they offer specialized services and instant check-in
- Hotel knows their likes and dislikes, and address them by name
Luxury business traveller
- Not concerned with cost
- Desires the best
Female business traveller
- Concerned with safety
- more likely to order room service
International business traveller
- having services in multi languages
- Many companies now using internet conferencing instead
Discretionary time
time away from work and other obligations
Discretionary money
the money people may spend as they please
Allocentric
- Risk-takers
- willing to go without the normal conveniences
- often called “innovators”
Psychocentrics
- “armchair travelers”
- prefer to get their travel experience watching television and specialty travel networks
- when they do travel they want it to feel like home
Midcentrics
- travel to obtain a break in routine
- not likely to choose a vacation that deprives them of basic comforts
Extrovert
An individual who is outgoing and uninhibited in interpersonal situations
Introvert
- More concerned with personal thoughts and feelings.
- Observers
Pull factor
- External things (natural beauty)
- Draw guest to a destination and continue to be an important reason fro travel
- People, places, and activities
Push factor
- Those forces, needs, motivations, and ways of thinking that come from within
- Adventure, escape, relaxation, etc.
Define Motivator
- A promoter of action
- Helps people decide what they want to do and when
- Need or want creates motivation
Maslow’s Hierarchy of Needs (5)
- Physiological Needs (food, water)
- Safety (home, job)
- Social (love, affection)
- Ego (self-esteem)
- Self actualization
- Individual will satisfy the first need (physiological) before the others, then goes down the list
McIntosh & Goeldner Categories (4)
- Physical - Directly related to health
- Cultural - desire to learn more about other ppl’s way of life
- Interpersonal - Visiting friends/family or escaping from friends/fam
- Status & Prestige - Ego/Self-esteem factors
Barriers to Travel (8)
- Cost - Depends of discretionary income of individual
- Lack of Time
- Accessibility, Distance, or Ease of Travel
- Health & Disabilities
- Travel Tastes & Experience
- Education
- Age
- Fear
Tourism Illiteracy
The condition of not knowing or understanding the benefits of the tourism industry.
Benefits of Tourism (10)
- Economic Diversification - Hires all kind of positions and people
- Cultural Preservation
- Better choices in entertainment, shopping, and food services.
- Enhanced Travel
- Area beautification
- Tax Revenues
- Foreign Capital
- Recreational and Educational Facilities
- Modernization
- A favourable world image
Barriers to Tourism Acceptance (9)
- Crime and unwanted behavior
- Air, water, land, and noise pollution
- Congestion of roadways, parks, shopping etc.
- Local resentment
- Inflation
- Seasonality
- Leakage
- Increase in the cost of services
- Diversion of government funds
“Index of Tourist Irritation” (Five Stages)
Stage 1: Euphoria - Enthusiastic, positive, money coming in
Stage 2: Apathy - Industry grows, residents take advantage of tourists
Stage 3: Irritation - Industry is nears saturation point, local residents annoyed
Stage 4: - Antagonism - Irritation becomes more vocal and tourists are blamed. Negative impact
Stage 5: Final - Community has changed and residents are unable to deal
Industry Canada
Responsible for the overall well-being of the tourists sector
Foreign Affairs Canada (FAC)
Responsible for issuing Canadian passports and Canadian entrance visas.
Canada Border Services Agency
Responsible for checking the travel documents of every person arriving in Canada
Parks Canada Agnecy
Responsible for overseeing all our national parks
- 131 national historic sites
- historic railway stations
- 650 historical sites
Transport Canada
Oversees the regulation of our transportation systems and helps with the building and maintenance
Human Resource Challenges, Issues, and Concerns (10)
- Industry Image
- Unskilled labour
- Poor training practices
- Poor attitudes/self-image
- High turnover
- Shrinking labour pool
- Demand for qualified workers
- Poorly trained managers
- Language barriers
- Lack of recognition for institutional training
Tourism Education Councils (TECs)
Organizations that work with provincial mandates to stimulate and coordinate the development of tourism training in their provinces.
Occupational Standards
Documents that outline the skills, knowledge, and attitudes that an individual must demonstrate and practise to be deemed competent in a given job.
Emerit
Online training program overseen by the CTHRC and provincial TECs that provides easy access to these organizations certification modules.
