Ch.2 Flashcards
The distributive bargaining situation goals
- Goals of one party are usually in fundamental and direct conflict with the goals of the other party
- Resources are fixed and limited
- Maximizing one’s own share of resources is the goal
what is a target point
This is your goal. Be optimistic but realistic
Resistance point
A price or outcome below which you will not go
asking price or initial offer
initial price set by the customer or seller
What is the bargaining zone/ zone of potential agreement
the space between the two parties’resistance points
What is a positive bargaining zone
When the buyer’s resistance point is above the seller’s
What is a negative bargaining zone
The seller’s resistance point is above the buyer’s, and the buyer won’t pay more than the seller will minimally accept. ( so hard to reach an agreement. One party would have to change its resistance point)
What is the role of alternatives to a negotiated agreement? (BATNA)
Alternatives give the negotiator power to walk away from the negotiation
If alternatives are attractive, negotiators can: Set their goals higher. Make fewer concessions
If there are no attractive alternatives:
Negotiators have much less bargaining power
If alternatives are attractive, negotiators can:
Set their goals higher
Make fewer concessions
If there are no attractive alternatives
Negotiators have much less bargaining power
Fundamental strategies to win a negotiation:
Push for _________ near opponent’s ________ _________
Get the other party to change their ___________ ____________by influencing their_______
Convince the other party that this settlement is the _________ ________
settlement, resistance point
resistance point beliefs
best possible
Fundamental strategies to win a negotiation:
If settlement range is negative, either:
- Get the other side to change ________ __________
- Modify __________ ___________ resistance point
best possible
your own
The objective of both parties is
to obtain as much of the bargaining zone as possible. To reach an agreement as close to the other party;s resistance point as possible
If the other party sees that you need a settlement quickly and cannot defer it. Is this an advantage or a disadvantage for them?
Advantage for the other party. The other party will set a more demanding resistance point.
The more a person needs a settlement, the more _____ they will be in setting a resistance point.
modest.
If you convince the other party that they BATNA is not as good, then, they might adjust their ______ ______
resistance point