ch.2

Question 1

qualities that make up a good UX?

Answer 1

1- findability (can I find it easily)
2- usability (easy to use)
3- credibility (do I trust it)
4-accessibility (does it work on my phone, bad internet connections)
5-desiribility (is it a pleasant experience)
6- usefulness (will I get sth out of the time spent on it)

Question 2

the benefits of UX?

Answer 2

competitive advantage and differentiating from the market since the touch point are easy and enjoyable why would customers look elsewhere.

Question 3

what does usability mean?

Answer 3

stick to standard conventions: links are blue, search boxes are on the top of the page.

Question 4

key don’ts when building a friendly website.

Answer 4

1- never resize windows
2- don’t use entry or splash pages
3- never build a site completely using ‘flash’
4- don’t distract users using Christmas trees

Question 5

what does simplicity mean?

Answer 5

1- lots of empty spaces
2- fewer options
3- plain language
4- sticking to conventions

Question 6

what does credibility mean?

Answer 6

trustworthy

Question 7

cues that determine a credible website for visitors?

Answer 7

1- looks
2- informative and personal about us
3- no errors
4- phone numbers and locations are added
5- up to date
6- links to credible third party references

Question 8

mobile categories?

Answer 8

1- basic phone
2- feature phone
3- smart phone
4- tablet
5- other mobile devices

Question 9

mobile users are?

Answer 9

goal oriented, time conscious, search dominant and locally focused

Question 10

limitations of mobile?

Answer 10

1- small screen
2- difficult inputs
3- slow connection speed
4- slow hardware

Question 11

principals when designing a mobile website?

Answer 11

1- simplify
2- reduce loading screens
3- give feedback
4- encourage exploration

Question 12

step by step guide UX design?

Answer 12

1- conduct research and discovery
2- create the site’s basic structure
3- analyze content
4- create a site map
5- build the navigation
6-create the layout
7- assemble the other elements
8- define the visiual design
9- conduct testing

Question 13

what does conducting research and discovery mean?

Answer 13

detailed search on the business, users and technology involved

Question 14

what does creating the site’s basic structure mean?

Answer 14

put information into logical, clear structure
crucial to usability

Question 15

what does analyzing content mean?

Answer 15

what the site should achieve
what the user wants and needs
the tone and language used

Question 16

what does creating a sitemap mean?

Answer 16

how the website pages will be laid out and organized

Question 17

what does adding extra elements mean?

Answer 17

calls to action
forms

Question 18

what does designing the visual design mean?

Answer 18

color and imagery

Question 19

what does conduct testing mean?

Answer 19

create new version, test, analyze results, identify improvements