Ch.13 - Oligopoly Flashcards
Oligopoly
Only a few sellers, each offering a similar or identical product to the others.
Monopolistic Competition
Many firms selling products that are similar but not identical.
Concentration ratio
A measure of the proportion of the total market share of a particular number of firms.
What are characteristics of an oligopoly?
- relatively small number of dominant firms in the market
- each firm may offer a product similar or identical to the others
- e.g.: market for chocolate bars, crude oil (a few countries in the middle east control much of the world’s oil reserves)
Differentiation
firms in oligopolistic market structures sell products that are similar but may seek to differentiate themselve in some way
Market segment
= the breaking down of customers into groups with similar buying habits or characteristics.
Interdependence
Oligopolistic markets are dominated by a few large firms - so are considered interdependent –> this means that what one firm does has some influence on the others and each firm may/may not react to the decisions of others
What is a consequence of interdependence?
can be tension; each firm considers its own actions; they either decide to cooperate or act in self-interest
Duopoly
= an oligopoly with only two members.
- It is the simplest type of oligopoly.
Collusion
An agreement among firms in a market about quantities to produce or prices to charge
Cartel
A group of firms acting in unison.
- once a cartel is formed, the market is in effect served by a monopoly
What are the benefits of collusion for oligopoly firms?
- firms can increase profits by working together to keep prices high; by agreeing not to compete they can maintain their market power
- reduces uncertainty for firms involved; by colluding, firms can eliminate some uncertainty around what competitiors may do next, so creates a more stable market environment
- can help to reduce the risk of price wars between firms; and maintain higher prices rather than engaging in price wars (as in a competitive market - to gain market share which could be harmful to all firms and drive prices down to unsustabinable levels)
BUT..
collusion is harmful for consumers as they may end up paying higher prices than they would in a more competitive market
Why is it difficult for oligopoly firms to collude?
- temptation to cheat on the agreement - to lower prices and gain larget market share –> “cheating the cartel”
- hard for firms to coordinate actions and ensure eveyone is folliwng the agreement –> there may be disagreements about pricing or how to divide the market up
- collusion is oftem illegal, firms can face significant fines and penalties if caught - this risk makes it difficult for firms to trust each other
Nash equilibrium
a situation where each firm chooses their best strategy, given the strategies that all the others have chosen.
what is the output effect?
because price is above marginal cost, selling more at the going price raises profits
What is the price effect?
raising production will increase the amount sold, which will lower the price and the profit per unit on all units sold.
Game theory def & what is it useful for?
= the study of how people behave in strategic situations.
- it is useful for understanding the bhv of oligopolies –> since firms in an oligopolistic market must act strategically, and based on the decisions made by other firms in the market it creates a payoff scenario where firms must put themselves in the position of other players before deciding their strategy
Payoff matrix
a table showing the possible combination of outcomes (payoffs) depending on the strategy chosen by each player.
Prisoner’s dilemma
a game which illustrates why cooperation is difficut to maintain even when it is mutually beneficial
- Often people (firms) fail to cooperate with one another even when cooperation would make them better off.
Dominant strategy
the best strategy for a player to follow regardless of the strategies chosen by the other players.
- Cooperation is difficult to maintain, because cooperation is not in the best interest of the individual player. –> cooperation is individually irrational
cooperative game theory
each player knows the set of outcomes or agreements and each player has preferences over these outcomes.
Non-cooperative game theory
assumes players have a series of strategies they could use to gain an outcome and that each player has a preference over their desired outcome
what is a tacit collusion?
occurs when firm behaviour results in a market outcome that appears to be anti-competitive but has arisen because firms acknowledge that they are interdependent.
Brand proliferation
a strategy designed to deter entry to a market by producing a number of products within a product line as different brands.
Resale Price Maintenance (aka fair trade)
Occurs when suppliers (like wholesalers) require retailers to charge a specific amount.
Predatory pricing (aka destroyer pricing)
Occurs when a large firm begins to cut the price of its product(s) with the intent of driving its competitor(s) out of the market.
Tying
Occurs when a firm offers two (or more) of its products together at a single price, rather than separately.