ch.13

Question 1

product adaptation?

Answer 1

important for both small and large global companies

Question 2

quality?

Answer 2

competition is placing new emphasis on manufacturing quality products, the power is shifting now from the seller to buyer, increased customer knowledge

Question 3

dimensions of quality?

Answer 3

1- market percieved quality: features the consumer expects
2- performance quality: standard of performance

Question 4

maintaining quality?

Answer 4

performance quality is critical

Question 5

products damaaged along the supply chain are a special problem for many global brands?

Answer 5

because the production is distant from the product

Question 6

physical or mandatory requirments?

Answer 6

1- product homologation: used to describe the changes mandated by local product or service standards.
2- legal, economic, political, technological requirments of local market place
3- the less economicaly developed market the greater degree of changes a product may need for acceptance

Question 7

green marketing?

Answer 7

concerns the environmental
consequences of a variety of marketing activities

Question 8

Critical issues affecting product development

Answer 8

1-Control of the packaging component of solid waste
2–Consumer demand for environmentally friendly products

Question 9

products and culture?

Answer 9

the product is a bundle of satisfactions that consumer recieves

Question 10

the adaptation of some products by consumers can be affected by how the product conforms with?

Answer 10

1- norms
2- values
3- culture
4- behavior patterns

Question 11

innovative products and adaptation?

Answer 11

any idea percieved as new by a group of people is an innovation

Question 12

diffusion?

Answer 12

the process by which innovation spreads such as apple finger prints is an innovation, samsung and hwawi are diffusion

Question 13

Variables affecting the rate of diffusion of an
object?

Answer 13

1-Degree of perceived newness
2-Perceived attributes of the innovation
3-Method used to communicate the idea

Question 14

Five Characteristics
of an Innovation

Answer 14

1- relative advantage: value of new product to the old
2- compatibility: can fit with norm and values
3- trialability: economic/ social risk associated with product use
4- complexity: complexity associated with product use 5- observability: product benefits can be communicated to customers

Question 15

dimensions of product can be divided into 3 components?

Answer 15

1- core component: why we purchase the product
2- packaging: added value and features for grabbing customer attention ex price, quality, trademark, brand name
3- support service: if the customer faces issues with the product ex: delivery, warranty

Question 16

Consumer services characteristics

Answer 16

1- heterogeneity
2- intangibility
3- Perishability
4- Inseparability

Question 17

A service can be marketed

Answer 17

1- B2B
2- B2C

Question 18

Services Opportunities
in Global Markets?

Answer 18

1-Tourism
2- Transportation
3-Financial services
4- Education
5- Communications
6- Entertainment

Question 19

Barriers to Entering Global Markets for Consumer Services?

Answer 19

1- Protectionism
2-Restrictions on Transborder Data Flows
3-Protection of Intellectual Property
4- Cultural Barriers and adaptation

Question 20

global brand?

Answer 20

worldwide use of a name,
term, sign, symbol, design, or combination to be able to identify goods from one seller and differntiate from competitors

Question 21

National Brands?

Answer 21

1-Acquiring national brand names
2- Using global brand names
3- NATIONALISTIC PRIDE impact on brands
4- Use global brands where possible and national
brands where necessary

Question 22

Country-of-Origin effect?

Answer 22

influences that the country of manufacture, assembly, or design Has on a consumer’s positive or negative perception of a product

Question 23

ethnocentrism?

Answer 23

measuring or judjing one’s own culture against another culture ex made in china vs made in germany

Question 24

Private Brands?

Answer 24

brands owned by retailers are growing as challengers to manufactures brands ex: carrfour