Ch1 - Mastering Strategy (Art & Science) Flashcards
Learning Objectives
- What is the difference between strategic management and strategy?
- Why does strategic management matter?
- What are the intended, emergent, and realized strategies?
- What is the basic strategic management process?
What is strategic management?
Strategic management examines how actions and events involving top executives, firms, and industries influence a firm’s success or failure
Strategy
Strategy involves different processes and activities within an organization to successfully achieve goals and objectives in competitive marketplace
For purposes of this class, it’s viewed as more broad/long-term/bigger picture whereas strategic management process is more specific
Resources
Resources: Assets, capabilities, processes, employee time, information, and knowledge used by an organization to • improve effectiveness and efficiency • create and sustain competitive advantage
How can organizations achieve a competitive advantage?
by using their resources to provide greater value for customers than competitors can
Sustainable advantage
Value provided by a firm that cannot be duplicated by the competitors
What are the 4 qualities that resources must have in order for a company to achieve a sustainable advantage (4)?
- Valuable - allow companies to improve efficiency & effectiveness
- Rare - resources not controlled or possessed by many competitors.
- Imperfectly imitable - impossible or extremely costly to imitate
- Nonsubstitutable - no other resources can replace and produce a similar competitive advantage
What are the 3 types of strategies conceptualized in the book?
- Intended Strategy
- Emergent Strategy
- Realized Strategy
Intended strategy
the strategy that an organization hopes to execute
emergent strategy
an unplanned strategy that arises in response to unexpected opportunities and/or challenges
realized strategy
the strategy that an organization actually follows
2 levels of critique of strategic management
1. Practitioner perspective
- question the cost/benefit
- ability of SM to achieve its goal
- limiting a firm’s ability to react to emerging situations
2. Scholar perspective
- survivorship bias - looking at those that survive, but rarely at those that don’t
- not attuned to real-time, practical business needs
Strategic management process
Definition
process of understanding how the world is changing, and how those changes might affect your firm:
What are the 4 steps of the strategic management process?
- an understanding of current strategy and performance
- environmental scanning (externally and internally)
- strategy formulation
- strategy implementation
unrealized strategy
An unrealized strategy refers to the abandoned parts of the intended strategy