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Floral Design > Ch.1 Harvest & Distribution > Flashcards

Ch.1 Harvest & Distribution Flashcards

1
Q

What is the route of distribution?

A

The growth, harvest, and transport of flowers from grower to final consumer

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2
Q

What are some post harvest technologies that have increased vase life?

A
  • Timing of harvest
  • Steps to proper harvest
  • After harvest care
  • New varieties (hybrids)
  • New preservatives and techniques
  • Packing and shipping standards
  • Speed of Shipping
  • Electronic commerce and resources
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3
Q

What is the domestic market?

A

Grown and distributed in country (local/USA)

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4
Q

What is the foreign market?

A

Grown in one country and sold and distributed in other countries

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5
Q

What is the worldwide market?

A

The combination of domestic and foreign market

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6
Q

What are the top 5 countries for domestic flower use?

A
  1. United States
  2. Mexico
  3. Japan
  4. China
  5. Italy
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7
Q

What are the top 5 consumption countries?

A
  1. United States
  2. Germany
  3. France
  4. Switzerland
  5. Great Britain
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8
Q

What are the top 2 resale countries?

A
  1. Netherlands

2. Dubai

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9
Q

What are the top 5 countries the USA imports from?

A
  1. Columbia
  2. Ecuador
  3. Netherlands
  4. Costa Rica
  5. Mexico
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10
Q

What is harvest?

A

Removing leaves, flowers, or foliages from a plant

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11
Q

What happens right after harvest?

A

Flowers are graded, bunched, sleeved, conditioned, and packed

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12
Q

How are flowers harvested?

A

By hand using sharp scissors, knives, or shears

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13
Q

What time should flowers be harvested? Why?

A

In the early morning because that is when they have the highest carbohydrate levels

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14
Q

How does stage of bud development affect the flower crop?

A

If cut too early, petals could be too small and lack color

If cut too mature, they won’t ship well and vase life is decreased

If harvested prematurely, they will not open

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15
Q

What is a bud-opening solution?

A

A solution used to increase the flower opening process

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16
Q

What is grading?

A

Allows for fresh flower quality control

17
Q

What are flowers graded on?

A
  • Stem length
  • Stem straightness
  • Stem strength
  • Flower size
  • Petal count
  • Uniformity
  • Freedom from defects (disease, damage)
18
Q

What is bunching?

A

The grouping of flowers into predetermined bundles to sell

19
Q

What is sleeving?

A

Wrapping flowers in paper or plastic for protection during shipment

20
Q

What is listed on the sleeves?

A

Name of flower, grower, color, UPC code

21
Q

What is conditioning?

A

The process of preparing flowers for shipment, storage, or arrangement

22
Q

What is rehydration?

A

The process of providing water to flowers after harvest to quickly hydrate flowers

23
Q

What is pulsing?

A

The process of giving flowers a surge of carbohydrates prior to shipping

24
Q

What is a tinting?

A

The process of changing the color of flowers through artificial dyes

25
Q

Why are boxes pre-cooled?

A

To keep flowers alive during shipping (slows down their metabolic processes)

26
Q

What is shipping? How are flowers shipped?

A

Shipping is the process of transporting floral products from one point to another in the channel of distribution

2/3 by truck
1/3 by air
Some by train, bus, or courier but limited

27
Q

Pros and cons of air shipping?

A

Pros:

  • quickest type 28-48 hours
  • majority of foreign markets

Cons:

  • increase shipping cost
  • lack of climate control
  • transfer problems
28
Q

Pros and cons of truck shipping?

A

Pros:

  • refrigerated
  • controlled humidity
  • ethylene gas filters

Cons:

  • slower
  • limited foreign markets
  • inspection delays
29
Q

What is the pathway of distribution?

A

Grower-broker-wholesaler-retailer-consumer

30
Q

What flowers are produced in Europe?

A
  • rose
  • carnation
  • tulip
  • lily
  • gladiolus
  • alstroemeria
  • bird of paradise
31
Q

What flowers are produced in South America?

A
  • rose
  • chrysanthemum
  • gerbera
  • daisy
  • baby’s breath
32
Q

What flowers are produced in Central America?

A
  • carnation
  • tuberose
  • ginger
  • anthurium
  • calla lily
  • statice
  • gerbera
  • heliconia
33
Q

What flowers are produced in the United States?

A
  • rose
  • carnation
  • chrysanthemum
  • gladiolus
  • anthurium
  • orchid
  • greenery
34
Q

What flowers are produced in Africa?

A
  • rose
  • carnation
  • star of Bethlehem
  • orchid
  • protea
  • lily
  • ginger
  • bells of Ireland
35
Q

What flowers are produced in the Middle East?

A
  • rose
  • carnation
  • baby’s breath
  • liatris
36
Q

What flowers are produced in Asia?

A

-orchid

37
Q

What flowers are.produced in Australia?

A
  • banksia
  • kangaroo paw
  • wax flower
  • calycina
38
Q

What flowers are produced in New Zealand?

A
  • statice
  • calycina
  • nerine

Floral Design (1 decks)

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