Ch1 Data collection Flashcards
systematic sampling
regular intervals in a list
Systematic -
sampling frame needed
can be biased
Systematic +
Simple and quick
Good for large samples
Simple random sampling
every sample size of n has an equal chance of being selected
Simple random +
No bias
Easy and cheap for small popn
Simple random -
Long and expensive for large popn
sample frame needed
Stratified sampling
popn divided into mutaly exclusive strata and random sample taken from each
Stratified -
Long and expensive for large popn
sample frame needed
stratified +
accurately reflects popn
has proportional groups
quota sampling
sample that reflects characteristics of population
quota +
no sampling frame
quick and easy
allows groups comparison
quota -
biased
non-responses aren’t recorded
opportunity sampling
available people who fit critera
opportunity +
easy and cheap
opportunity -
unlikely representative
dependent on researcher