Ch1

Question 1

Domestic Marketing

Answer 1

focusing on domestic consumers and home industry environments

Question 2

Export Marketing

Answer 2

seen as an extension of the domestic market by selling locally to international clients

Question 3

International/Multinational Marketing

Answer 3

steps in carrying out the marketing process to consumers internationally

Question 4

Marketing Process steps

Answer 4

creation, production, distribution, promotion, and pricing of products, services, ideas, and experiences

Question 5

Global Marketing

Answer 5

marketing activities focused on similar consumer preferences not by nation or region

Question 6

EPRG framework

Answer 6

ethnocentric, polycentric, regiocentric, and geocentric

Question 7

Ethnocentric Orientation

Answer 7

considering domestic strategies superior to foreign ones and are most effective for setting up international ventures
Highly centralized
Tobacco/tech firms

Question 8

Polycentric Orientation

Answer 8

assume that each market it is operating in is unique and needs to be individually assessed

Question 9

Regiocentric Orientation

Answer 9

world regions are disticnt markets that share economic, cultural and political traits

Question 10

Geocentric Orientation

Answer 10

view the entire world as a collection of differing markets that need to be addressed similarly to to reflect worldwide integration.
McDonalds brand, but with menu changes

Question 11

Oligopoly

Answer 11

a state of limited competition, in which a market is shared by a small number of producers or sellers

Question 12

Self Reference Criterion

Answer 12

reference of individuals to their own national and local norms, kowledge, experience and the decision making process

Question 13

Ethnocentrism

Answer 13

judge other cultures only from perspectives of their home culture, and typically judge home culture to be superior to others

Question 14

Rostow/Western Moderinization Model

Answer 14

Model of economic development in stages of functionality
Traditional Society
Transitional Society
Take-Off
The drive to maturity
High mass consumption

Question 15

Traditional Society

Answer 15

economy is dominated by agriculture and little productivity occurs

Question 16

Transitional Society

Answer 16

emergence of modenr manufacturing increasing productivity. need to establish banks/currency, education and entreprenuerial endeavors begin

Question 17

Take off

Answer 17

growth is the norm, income increases, emergence of leading sectors

Question 18

Drive to Maturity

Answer 18

techonolgy is fully adoprted, economy produces what is needs and country begins to look across borders for development, companies seek out new markets

Question 19

High Mass Consumption

Answer 19

shift into durable goods, increased allocation to social welfare, masses can afford goods above necessities

Question 20

Marxist/Leninist/Maoist Model

Answer 20

endorses the collective, typcially in low and middle development countries and discourages outside development, distribution of income, welfare and economic justice
Primitive Society
Slavery Based Society
Feudalism

Question 21

Primitive Society

Answer 21

tribal ownership of production which are minimal focused on benefit for all, work for the welfare of the tribe

Question 22

Salvery Based Society

Answer 22

result of tribes v tribes enslaving population, slaves built infrastructure, trades of goods and tools bewtween tribes is common

Question 23

Feudalism

Answer 23

Lords own lands and armies, agricultural based, guilds emeging for productions and manufacturing, trading is common and currency is commonly gold

Question 24

Capitalism

Answer 24

an emerging bourgeoisie society to a ruling class, and imperialism, where a capital loses identiry by becoming an international trade hub

Question 25

Socialism

Answer 25

two stages, gradual dissapearance of private property to state property (China), into state ownership of all production and property aside from home and mode of transport

Question 26

Communism

Answer 26

all production and property are state or co-op owned, no private property. State distributes all based on “needs”, individuals no longer desire to own private property. never accomplished