Ch.1-3

Question 1

A term to describe the overwhelming amount of information, channels, and media platforms we face daily.

Answer 1

Information Overload

Question 2

A theory that begins with basic human needs and moves upward through the basic human needs.

Answer 2

Maslow’s Hierarchy of Needs

Question 3

A theory that suggests that as technologies develop and advance, so must the structure and values of our society and culture, and so must we as human beings.

Answer 3

Technological Determinism

Question 4

Dominance of the media by a particular group.

Answer 4

Media Hegemony

Question 5

Economic inequality between groups in terms of access to, use of, or knowledge about information and communication technologies.

Answer 5

Digital Divide

Question 6

A communication model that includes the information source, sender, and other components of the communication process.

Answer 6

Shannon and Weaver Model

Question 7

Factors such as age, sex, race, education, etc that help media professionals identify who their audience is and what they want.

Answer 7

Audience Demographics

Question 8

Ideas and theories about how mass media influence people as individuals, as families, as communities, as nations.

Answer 8

Media Effects

Question 9

Mcluhans belief that as media technologies evolve, enhanced cultural exchange will become more widely possible.

Answer 9

Global Village

Question 10

Mcluhan’s theory of minimizing distance via digital media.

Answer 10

Proximity

Question 11

Identification, study and analysis of all the processes involved in creating and consuming media content across all media types and platforms.

Answer 11

Media Literacy

Question 12

Messages and media that attract and focus the receiver’s&w attention.

Answer 12

Affinity Paths

Question 13

Platforms that allow for little or no direct input into the content from the user.

Answer 13

Passive Media

Question 14

Platforms that allow for the exchange of information between users and the media content.

Answer 14

Active Media

Question 15

Produced by the gap between what we understand and what we think we should understand. Could also refer to our ability to use and understand how to use media.

Answer 15

Information anxiety

Question 16

The electronic environment whose center is everywhere at once and whose boundaries are non existent.

Answer 16

Media Space

Question 17

The entire gamut of technology based communication media, from the telephone to sophisticated internet technology.

Answer 17

Mass Media Platforms

Question 18

The exchange of ideas and information fast, effectively, and across barriers through technology.

Answer 18

Mediated Communication

Question 19

The first generation to grow up in a world where digital technologies and the internet were already in place.

Answer 19

Digital Native

Question 20

The generation transitioning into the digital age.

Answer 20

Digital immigrants

Question 21

The phenomenon whereby mass media technologies move closet and become connected through different platforms.

Answer 21

Media Convergence

Question 22

The various processes and influences that go into shaping mass media content.

Answer 22

Media Dynamics

Question 23

What is considered in good taste within specific cultural context.

Answer 23

Cultural Aesthetics

Question 24

When the media presents stories and issues to fit the reality that it wants the public the receivers to accept.

Answer 24

Media Framing

Question 25

The weeding out of unwanted, unneeded, or irrelevant information.

Answer 25

Information Filtering

Question 26

The breaking down of the difference between cultural contexts.

Answer 26

Cultural Convergence

Question 27

Communication platforms that enable the exchange of information and meanings between groups and individuals.

Answer 27

Mass Media

Question 28

Portrays the media as a direct, intense influence that “shoots” beliefs and ideas into the minds of unquestioning audience.

Answer 28

Hypodermic Needle

Question 29

• media not as powerful as previously thought.
• media can only reinforce existing beliefs formed through community, class, religion, discussion.
• only politically involved people paid any real attention to media coverage.
  “Two Step Flow”
• media transmits information to “opinion leaders”(those politically involved) who assess the message.
• the opinion leaders then influenced other people
• the minimal effects model gave more credit to readers of media messages

Answer 29

Minimal Effects Model

Question 30

• is an approach to understanding why and how people actively seek out specific media to satisfy specific needs
• UGT focuses on “what do people do with media”

Answer 30

Uses And Gratification Model

Question 31

States behavior is learned from the environment through the process of observational learning.

Answer 31

Social Learning Theory

Question 32

• media set agendas for public concern and discussion.
• media cannot tell people what to think, but it does tell them what to think about
• directs attention to some issues while distracts attention from others
• works best when media consumers do not have direct content with issues being presented.
• media concerns not consistent with the real world
• I. E. Rampant crime and violence

Answer 32

Agenda Setting

Question 33

Suggests that while the media does not have an immediate effect on its audience, it does have a cumulative, lasting effect overtime.

Answer 33

Cumulative Effects Theory

Question 34

• Also addresses cumulative impact over time of media
• claim through ritualistic use over time, tv homogenizes otherwise heterogenous population
• heavy viewers have a mainstream and distorted view of culture because of TV.
• exposure to specific information not as influential as exposure to TV in General over long periods of time.
• heavy viewers tend to distract people in general and hold conservative political views even though they consider themselves to be moderates.

Answer 34

Cultivation theory

Question 35

The idea that people with minority view points are discouraged into silence by louder majority views. “Those views grow in credibility when they are carried by the media, whether they really dominate or not

Answer 35

Spiral of silence