CH XX Vocabulary(test 9/30)

Question 1

any activity that helps in the exposure or sale of a product.

Answer 1

promotion

Question 2

a promotional method used by businesses to convince prospects to select their goods or services instead of a competitor’s brands.

Answer 2

product promotion

Question 3

a promotional method used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues.

Answer 3

institutional promotion

Question 4

the cost-effective combination of personal selling, advertising, direct marketing, sales promotion, and public relations strategies used to reach company goals.

Answer 4

promotional mix

Question 5

a form of nonpersonal promotion in which companies pay to promote ideas, goods, or services.

Answer 5

advertising

Question 6

a type of promotion that companies use to address individuals directly and not through a third party medium.

Answer 6

direct marketing

Question 7

electronic media that allows people with similar interests to participate in a social network.

Answer 7

social media

Question 8

represents all marketing activities –other than personal selling, advertising, and public relations–that are directed at business or retail customers to boost sales.

Answer 8

sales promotion

Question 9

activities that help an organization to influence a target audience.

Answer 9

public relations

Question 10

an announcement sent to the appropriate media outlets.

Answer 10

news release

Question 11

involves bringing news or newsworthy information about an organization to the public’s attention.

Answer 11

publicity

Question 12

The manufacturer pushes the product through the distribution channel to the retailer.

Answer 12

push policy

Question 13

The manufacturer pushes the product through the distribution channel to the retailer.

Answer 13

pull policy

Question 14

incentives that encourage customers to buy products or services.

Answer 14

sales promotions

Question 15

sales promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers.

Answer 15

trade promotions

Question 16

sales strategies that encourage customers and prospects to buy a product or service.

Answer 16

consumer promotions

Question 17

certificates that entitle customers to cash discounts on goods or services.

Answer 17

coupons

Question 18

low-cost items given to consumers at a discount or for free.

Answer 18

premiums

Question 19

generally higher-priced products, awards, or gift cards that are earned and given away through contests, sweepstakes, special offers, and rebates.

Answer 19

incentives

Question 20

also known as cross-promotion and cross-selling campaigns, are activities that involve sales promotions between one or more retailers or manufacturers.

Answer 20

promotional tie-ins

Question 21

also known as frequent buyer, reward, or frequent shopper programs, reward customers by offering incentives for repeat purchases.

Answer 21

loyalty marketing programs

Question 22

point-of-purchase displays that are stand-alone structures.

Answer 22

kiosks