CH XX Vocabulary(test 9/30) Flashcards
any activity that helps in the exposure or sale of a product.
promotion
a promotional method used by businesses to convince prospects to select their goods or services instead of a competitor’s brands.
product promotion
a promotional method used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues.
institutional promotion
the cost-effective combination of personal selling, advertising, direct marketing, sales promotion, and public relations strategies used to reach company goals.
promotional mix
a form of nonpersonal promotion in which companies pay to promote ideas, goods, or services.
advertising
a type of promotion that companies use to address individuals directly and not through a third party medium.
direct marketing
electronic media that allows people with similar interests to participate in a social network.
social media
represents all marketing activities –other than personal selling, advertising, and public relations–that are directed at business or retail customers to boost sales.
sales promotion
activities that help an organization to influence a target audience.
public relations
an announcement sent to the appropriate media outlets.
news release
involves bringing news or newsworthy information about an organization to the public’s attention.
publicity
The manufacturer pushes the product through the distribution channel to the retailer.
push policy
The manufacturer pushes the product through the distribution channel to the retailer.
pull policy
incentives that encourage customers to buy products or services.
sales promotions
sales promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers.
trade promotions
sales strategies that encourage customers and prospects to buy a product or service.
consumer promotions
certificates that entitle customers to cash discounts on goods or services.
coupons
low-cost items given to consumers at a discount or for free.
premiums
generally higher-priced products, awards, or gift cards that are earned and given away through contests, sweepstakes, special offers, and rebates.
incentives
also known as cross-promotion and cross-selling campaigns, are activities that involve sales promotions between one or more retailers or manufacturers.
promotional tie-ins
also known as frequent buyer, reward, or frequent shopper programs, reward customers by offering incentives for repeat purchases.
loyalty marketing programs
point-of-purchase displays that are stand-alone structures.
kiosks
