Ch 9 Campaigns Flashcards
nomination
the official endorsement of a candiate for office by a political party. Generally, success in the nomination game requires momentum, money, and media attention
campaign strategy
the master game plan candidates lay out to guide their electoral campaign
national party convention
the supreme power within each of the parties. the convention meets every four years to nominate the party’s presidential and vice-presidential candidates and to write the party’s platform
McGovern-Fraser Commission
a commission formed at the 1968 Democratic convention in response to demands for reform by minority groups and others who sought better representation
superdelegates
national party leaders who automatically get a delegate slot at the national party convention
invisible primary
the period before any votes are cast when candidates compete to win early support from the elite of the party and to create a positive first impression of their leadership skills
caucus
a system for selecting convention delegates used in about a dozen states in which voters must attend an open meeting to express their presidential preference
presidential primaries
elections in which a state’s voters go to the polls to express their preference for a party’s nominee for president. most delegates to the national party conventions are chosen this way.
frontloading
the recent tendency of states to hold primaries early in the calendar in order to capitalize on media attention
party platform
a political party’s statement of its goals and policies for the next four years. the platform is drafted prior to the party convention by a committee whose members are chosen in rough proportion to each candidate’s strength. it is the best formal statement of a party’s beliefs.
direct mail
a method of raising money for a political cause or candidate, in which information and requests for money are sent to people whose names appear on lists of those who have supported similar view or candidates in the past
campaign contributions
donations that are made directly to a candidate or a party and that must be reported to the FEC. as of 2012, individuals were allowed to donate up to $2500 per election to a candidate and up to $30,800 to a political party.
independent expenditures
expenses on behalf of a political message that are made by groups that are uncoordinated with any candidate’s campaign
federal election campaign act
a law passed in 1974 for reforming campaign finances. the act created the federal election commission and provided for limits on and disclosure of campaign contributions
political action committees
Groups that raise money from individuals and then distribute it in the form of contributions to candidates that the group supports. PACs must register with the FEC and report their donations and contributions to it. Individual contributions to a PAC are limited to $5000 per year, and a PAC may give up to $5000 to a candidate for each election