Ch. 8 Social Media Flashcards
What are the features that form a common set for most wiki tools?
Most wikis support the following key features:
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All changes are attributed, so others can see who made a given edit.
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A complete revision history is maintained so changes can be compared against prior versions and rolled back as needed.
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There is automatic notification and monitoring of updates; users subscribe to wiki content and can receive updates via e-mail or RSS feed when pages have been changed or new content has been added.
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All the pages in a wiki are searchable.
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Specific wiki pages can be classified under an organized tagging scheme.
Examples of crowdsourcing include:
A. Finding new gold mines for Goldcorp
B. Developing an App-powered air conditioner for GE
C. Building a burger recipe for McDonald in Germany served on a Pretzel
D. Translating secret documents for the NSA
A. Finding new gold mines for Goldcorp
B. Developing an App-powered air conditioner for GE
C. Building a burger recipe for McDonald in Germany served on a Pretzel
Blog posts are listed in forward order of creation, making it easy to see the most recent content.
True or False?
False
The unstructured nature of wikis is both a source of strength and weakness.
True or False?
True
The wisdom of crowds concept is based on the belief that a diverse group of individuals is always correct in its assessment of a problem, as compared to a group of qualified individuals.
True or False?
False
A necessary criterion for a crowd to be “smart” is that it should be homogenous to reduce incidence of polarized insights.
True or False?
False
Most elite blogging sites engage advertisers directly for high-value deals and extended sponsorships.
True or False?
True
_____ is a phrase used to describe graphical editing tools, such as those found in a wiki, page layout, or other design tool.
What you see is what you get (WYSIWYG)
How are Web 1.0 services different from those that come under Web 2.0?
A. Web 1.0 services are a broader mixture of multimedia content than Web 2.0 services.
B. Web 2.0 services foster collaboration and information sharing, as opposed to static, transaction-oriented Web 1.0 efforts.
C. Web 1.0 services included syndication and search engine optimization features compared to their more efficient Web 2.0 counterparts.
D. Applications in Web 1.0 are placed within supporting structures such as social networks, instead of being placed directly on the Web.
E. Web 1.0 services include a wide array of social networks, blogs, and instant messaging services.
B. Web 2.0 services foster collaboration and information sharing, as opposed to static, transaction-oriented Web 1.0 efforts.
Complete the analogy: Web 1.0- Instant messaging; Web 2.0- _____
A. Flickr B. Blogging C. Wikis D. Torrents E. Twitter
E. Twitter
The long tail nature of the blogging phenomenon is demonstrated by:
A. most popular blogs offering cutting-edge news and commentary on a wide range of political, social, and economic topics.
B. the niche content that is available in the more than one hundred million tracked public blogs.
C. the higher valuation of many top-ranked blogs, compared to that of publicly traded papers.
D. many blogs which are more popular than most mainstream media publications.
E. top blogs operating on shoestring budgets, yet snaring several hundred thousand dollars a month in ad revenue.
B. the niche content that is available in the more than one hundred million tracked public blogs.
Which of the following is one of the downsides of blogging?
A. Bogus “praise posts” can be posted by corporate employees to talk up their firms.
B. Bloggers can expose design flaws in products and cause losses of millions of dollars to the firms.
C. Blog features are complicated and novice users struggle to use the advantages of blogs to the fullest extent.
D. Comment threads do not allow the posting of comments anonymously, and this gives rise to privacy concerns.
E. Blog posts are difficult to keep track of due to a lack of an organized tagging scheme and searchability features.
A. Bogus “praise posts” can be posted by corporate employees to talk up their firms.
What is the likely implication of a large and active wiki community?
A. It becomes easier for most users to contribute without training or knowledge of arcane code or markup language.
B. It becomes more likely that content is up-to-date and errors are quickly corrected.
C. It becomes more difficult to track alterations made to data by users and errors can creep in owing to that.
D. It removes boundaries between functional areas and flattens preexisting hierarchies between user classes.
E. It makes it easier to maintain a history of any changes so they can be compared and rolled back as needed.
B. It becomes more likely that content is up-to-date and errors are quickly corrected.
Users who edit Wikipedia content in a manner that is biased and opinionated are said to be violating Wikipedia’s stated policy of:
A. respect for universal human rights. B. public disclosure. C. what you see is what you get. D. neutral point of view. E. political correctness.
D. neutral point of view.
Salesforce.com’s Chatter, SocialText Signals, and Yammer are all examples of:
A. blogs by company executives used for aggregating customer opinion.
B. corporate microblogging services.
C. keyword-based classification systems created by user communities.
D. private, in-house wikis for setting meeting agendas to building multimedia training for new hires.
E. industry-specific social networks.
B. corporate microblogging services.
