Ch. 8

Question 1

Magazine

Answer 1

a nondaily periodical that comprises a collection of articles, stories, and ads.

Question 2

Muckrakers

Answer 2

reporters who used a style of early-twentieth-century investigative journalism that emphasized a willingness to crawl around in society’s muck to uncover a story.

Question 3

General-Interest Magazines

Answer 3

types of magazines that address a wide variety of topics and are aimed at a broad national audience.

Question 4

Photojournalism

Answer 4

the use of photos to document events and people’s lives.

Question 5

Pass-Along Readership

Answer 5

the total number of people who come into contact with a single copy of a magazine.

Question 6

Webzines

Answer 6

a magazine that publishes on the Internet.

Question 7

Supermarket Tabloids

Answer 7

newspapers that feature bizarre human-interest stories, gruesome murder tales, violent accident accounts, unexplained phenomena stories, and malicious celebrity gossip.

Question 8

Desktop Publishing

Answer 8

a computer technology that enables an aspiring publisher/editor to inexpensively write, design, lay out, and even print a small newsletter or magazine.

Question 9

Regional Editions

Answer 9

national magazines whose content is tailored to the interests of different geographic areas.

Question 10

Split-Run Editions

Answer 10

editions of national magazines that tailor ads to different geographic areas.

Question 11

Demographic Editions

Answer 11

national magazines whose advertising is tailored to subscribers and readers according to occupation, class, and zip-code address.

Question 12

Evergreen Subscriptions

Answer 12

magazine subscriptions that automatically renew on the subscriber’s credit card.

Question 13

Magalog

Answer 13

a combination of a glossy magazine and retail catalogue that is often used to market goods or services to customers of employees.

Question 14

Zines

Answer 14

self-published magazines produced on personal computer programs or on the Internet.