Ch 8

Question 1

Which is true about designing A/B tests to extract maximum meaning?

Answer 1

A and B should have identical content except for the hypothesized elements

Question 2

A/B tests are…

Answer 2

Controlled experiments

Question 3

Which of the following is NOT an A/B Testing tool?

Answer 3

AB Lab

Question 4

Which is true?

Answer 4

A/B Testing is only done in a digital environment

Question 5

Which of the following is NOT an A/B Test?

Answer 5

Optimize Test

Question 6

Which is true of a bandit test?

Answer 6

It has an adaptive exploitation stage

Question 7

Which A/B testing stage typically uses a larger portion of the potential audience?

Answer 7

Exploitation stage

Question 8

What is the problem of “local maxima?” *

Answer 8

A/B Tests fail to test conditions that may have better outcomes

Question 9

Which statement is false?

Answer 9

A/B Tests = real marketing firm’s brick and mortar store experiments

Question 10

What is true?

Answer 10

People often use A/B tests to test competing marketing ideas in a department