Ch 7: Relationship Building Flashcards
What is rapport?
A close and harmonious relationship in which the people or groups understand each other’s feelings or ideas and communicate well
Defined by Oxford University Press, 2022.
Why is establishing rapport with a client important?
It influences the first impression.
What common approach is flawed when starting a conversation to build rapport?
Discussing frivolous topics, such as the weather.
What are the three steps to a successful greeting?
- Making eye contact
- Using positive, open body language
- Taking your time
What should you avoid in body language when greeting a client?
Slouching and turning your back on a client.
What is a more welcoming greeting than ‘How are you today?’
- What brings you in today?
- How can I help you?
What should you do if the client’s name is difficult to pronounce?
Ask them how to pronounce it.
True or False: It is respectful to shorten a client’s name for convenience.
False.
Who is Tanya Redington?
A financial advisor who will be assisting the client.
Fill in the blank: To establish rapport, it is essential that a _______ exists.
relationship
What is a key benefit of using the client’s name during the greeting?
Helps break the ice and allows for common ground.
What is often emphasized in the financial services industry?
Building strong client relationships
What are the potential challenges of treating clients like friends?
Challenges include blurred boundaries, reduced professionalism, and potential conflicts of interest
How can finance professionals maintain professionalism while being personable?
By striking a balance between building rapport and maintaining necessary boundaries
Fill in the blank: Treating clients more like friends can lead to _______.
[blurred boundaries, reduced professionalism, potential conflicts of interest]
True or False: Strong client relationships in finance require a strictly professional distance.
False
What is a key factor for finance professionals in client interactions?
Maintaining necessary boundaries
What does the F.O.R.D. method stand for?
Friends, Occupation, Recreation, Dreams
The F.O.R.D. method is a communication technique used to build rapport and gather information.
How can discussing ‘friends’ help finance professionals?
Gather insights about clients’ social networks and their influence on financial decisions
Understanding a client’s social context can reveal shared financial values and concerns.
What insights can be gained from discussing ‘occupation’?
Understanding clients’ income sources, job stability, and career goals
This can help assess financial needs and opportunities for growth.
Why is it important to discuss ‘recreation’ with clients?
To learn about clients’ hobbies and interests that affect spending habits
Recreation can indicate lifestyle choices and potential financial commitments.
What can be learned from discussing clients’ ‘dreams’?
Clients’ long-term financial goals and aspirations
This helps tailor financial planning strategies to align with clients’ personal visions.
Fill in the blank: The F.O.R.D. method is used by finance professionals to ask questions about _______.
Friends, Occupation, Recreation, Dreams
This method guides professionals in building relationships and understanding client needs.