ch. 7 Mass Media & Political Agenda

Question 1

a politics in which the behavior of citizens and policymakers and the political agenda itself are increasingly shaped by technology.

Answer 1

high-tech politics

Question 2

television, radio, newspapers, magazines, the internet, and other means of popular communication.

Answer 2

Mass media

Question 3

events purposely staged for the media that nonetheless look spontaneous. in keeping with politics as theater, media events can be staged by individuals, groups, and government officials, is especially presidents.

Answer 3

media events

Question 4

meetings of public officials with reporters.

Answer 4

press conference

Question 5

the use of in-depth reporting to unearth scandals, scams, and schemes, which at times put reporters in adversarial relationship with political leaders.

Answer 5

investigative journalism

Question 6

newspapers and magazines, as compared with broadcast media.

Answer 6

print media

Question 7

television and radio, as compared with print media.

Answer 7

broadcast media

Question 8

Media programming on cable TV or the Internet that is focused on one topic and any particular audience. Examples include and MTV, ESPN, & C SPAN.

Answer 8

narrow casting

Question 9

newspapers published by massive media conglomeratesthat account for over four fifths of the nation the daily newspaper circulation. Often these chains control broadcast media as well.

Answer 9

chains

Question 10

specific locations from which news frequently emanates, such as Congress or the White House. Most of reporters work a particular be, thereby becoming specialists in what goes on at that location.

Answer 10

beats

Question 11

an intentional news leak for the purpose of assessing the political reaction.

Answer 11

trial balloons

Question 12

short video clips of approximately 15 seconds; typically all that is shown from a politician’s speech or activities on the nightly television news.

Answer 12

sound bites sound bites

Question 13

a shot of a person’s face talking directly to the camera. Because this is visually unappealing, the major commercial networks really show a politician talking one on one for very long.

Answer 13

talking head

Question 14

the issues that attract the serious attention of public officials and other people actively involved in politics at the time.

Answer 14

policy agenda

Question 15

People who invest their politicak “capital” in an issue. Accodring to John Kingdon, a policy entrepreneur “could be in or out of government, in elected or appointed positions, in interest groups or research organizations.”

Answer 15

policy entrepreneurs