ch 7-9 Flashcards
the process by which a message induces change in belief attitudes or behavior
persuasion
occurs when interested people focus on teh arguments and respond iwt hfavorabel thoughts uses clear and concise argument evidence to support it claim avoid emotion ignores biases
central route to persuasion
occurs when people are influenced by incidental could such as a speakers attractiveness
peripheral. route to persuasion
argue to do small request then comply later with a larger request
foot in the door phenomenon
agree to an initial request then will. comply when eh request ups the other
low ball techinique
turn down a large request then agree more reasonable request
door in the face techique
smoking is bad of r your head you should quit smoking
one sided appeal
acknowledged their other side but uses your apparatus primate is more commonly effect then recency
two sided appeal
other things being equal information presented firs usually has most influenced
primary effect
information proses las tsometimeshas the mark influence
recency effect
the way the message is delivered whether factor face in hadwritingonfil someothe way
channel
the motivation to think anaulyze
need cognition
exposing people to weka attacks upon their attitudes that when stronger attacks scome they will have refutation available
attitude inoculation
reason why a persuade message might be wrong
counter arguments
two or more people who follow than an few meomets interact with and influence ne another and perceive one antothe as “us
group
teh tendency of people to perform simple otask better when other are presents
original meaning social facilitation
the strengthen of lieklyprevaltn response in the personce of others
Curren meaning of social facilitation
friendly people are likened and unfriendly people dn disliked
social conmformit
being alert cetvistaed responsive to still
arosal
concern for how others are evaluating us
arosal