Ch. 7-8 Flashcards
attention
any of the very large set of selective processes in the brain; to deal with the impossibility of handling all inputs at once, the nervous system has evolved mechanisms that are able to bias processing to a subset of things, places, ideas, or moments in time
attention can be…
external or internal; overt or covert
external attention
attention to stimuli in the world
internal attention
our ability to attend to one line of thought as opposed to another or to select one response over another
overt attention
directing a sense organ at a stimulus
covert attention
pay attention to something while looking elsewhere
selective attention
the form of attention involved when processing is restricted to a subset of the possible stimuli
reaction time (RT)
a measure of the time from the onset of a stimulus to a response
cue
a stimulus that might indicate where (or what) a subsequent stimulus will be; can be valid (giving correct information), invalid (incorrect), or neutral (uninformative)
exogenous cue
in direction attention, a cue that is located out (exo) at the desired final location at attention
endogenous cue
in directing attention, a cue that is located in (endo) or near the current location of attention
stimulus onset asynchrony (SOA)
the time between the onset of one stimulus and the onset of another
inhibition of return
the relative difficulty in getting attention (or the eyes) to move back to a recently attended (or fixated) location
the spotlight of attention
- attention could be deployed from spot to spot
- might move in a manner analogous to the movements of our eyes
- best evidence suggests that attention is not moving from point to point in the brain in the way a physical spotlight would move across the world
visual search
a search for a target in a display containing distracting elements
target
the goal of a visual search
distractor
in a visual search, any stimulus other than the target
set size
the number of items in a visual display
- it is harder to find a target as the set size increases
to measure the efficiency of a visual search
- often ask how much time is added for each item added to the display
- measures the RT required for the observer to say “yes” if the target is present or “no” if there is no target in the display
feature search
visual search for a target defined by a single attribute, such as a salient color or orientation
salient
the vividness of a stimulus relative to its neighbors
parallel search
visual search in which multiple stimuli are processed at the same time
search is inefficient when…
the target and distractors in a visual search task contain the same basic features
serial self-terminating search
a search from item to item, ending when a target is found