Ch 7 Flashcards

1
Q

Because of the prevalence of social media, it is now appropriate to use it for personal reasons while at work

A

FALSE

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Recruiters now routinely check applicants online presence in the screenigg by process

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Instagram is the most used social media platform

A

False

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What percentage of hiring managers use social media as part of their screening processes

A

About 70%

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Which of the following is the best tip for employees who use social networking sites?

A

Establish boundaries and don’t share information online that you wouldn’t be comfortable sharing openly in the office

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Potential risks for business that use social media include productive loss, embarrassment if making damaging posts, and

A

Attracting the wrath of a huge internet audience

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Corporate blogs can be useful for creating brands, relationships, and virtual communities

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Companies choose to use blogs for reasons other than public relations

A

False

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

The use of blogs to engage with consumers is consistent across industries

A

False

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What is the best advice for blogging?

A

Identity your audience and tailor your message to your audience

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Email is appropriate for

A

Use as a cover document, short informal messages that request and responds to inquires, and messages to multiple receivers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

The most important part of an email is it’s

A

Subject line

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Down editing is not recommended when responded to emails because it adds to reading time and can seem rude

A

False

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Readers tend to look for deadlines and action information in the body of an email message or memo

A

False

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Phishing

A

When you receive suspicious text message from an unknown sender asking you to click on a link

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What is a disadvantage of text messaging

A

Employees using free consumer instant messages might reveal privileged information and company records

17
Q

Businesses have embraced podcasting for sending audio and video messages that

A

DO NOT require a live presence yet provide a friendly human face