Ch. 6-Supply & Marginal Cost Flashcards
Competitive Market
A market in which a large number of firms sell very similar or identical products, consumers are well informed about the price that each firm charges for its product, and resources move easily into and out of the market in response to profits and losses
Supply
The amount of a product that a firm is willing and able to sell over a certain period of time
Price Taker
A firm or individual who has no influence over market price
Individual Firm’s Supply Schedule
The quantity that the firm is willing and able to supply at each price, other things equal
Individual Firm’s Supply Curve
A graphical representation of the individual firm’s supply schedule, showing the quantity that the firm is willing and able to supply at each price, other things equal
Law of Supply
Other things equal, the lower the price of a product, the smaller the quantity supplied; the higher the price of a product, the larger the quantity supplied
Marginal Cost
The addition to total cost of producing an additional unit of output; in general, the change in total cost divided by the change in output
Marginal Cost Curve
A graphical representation of marginal cost, showing at each output the addition to total cost of producing an additional unit of output
Supply Rule for Maximizing Profit
A competitive firm should produce the output at which price (marginal revenue) equals marginal cost
Marginal Benefit
The additional benefit, in terms of the objectives, of the next unit of an activity
Marginal Revenue
The increase in total revenue from selling one more unit of output; equal to price for a competitive firm
Short Run
A period of time short enough that at least one factor of production remains fixed and long enough that at least one factor is variable
Long Run
A period of time long enough that the firm is able to vary all factors of production and firms can enter or leave the industry
Law of Diminishing Returns
As increasing amounts of a variable factor of production are added to one or more fixed factors of production, the marginal product of the variable factor eventually declines
Marginal Product of Labor
The additional output produced by hiring one more unit of labor, holding all other factors of production constant