Ch. 6-Supply & Marginal Cost Flashcards

0
Q

Competitive Market

A

A market in which a large number of firms sell very similar or identical products, consumers are well informed about the price that each firm charges for its product, and resources move easily into and out of the market in response to profits and losses

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1
Q

Supply

A

The amount of a product that a firm is willing and able to sell over a certain period of time

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2
Q

Price Taker

A

A firm or individual who has no influence over market price

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3
Q

Individual Firm’s Supply Schedule

A

The quantity that the firm is willing and able to supply at each price, other things equal

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4
Q

Individual Firm’s Supply Curve

A

A graphical representation of the individual firm’s supply schedule, showing the quantity that the firm is willing and able to supply at each price, other things equal

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5
Q

Law of Supply

A

Other things equal, the lower the price of a product, the smaller the quantity supplied; the higher the price of a product, the larger the quantity supplied

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6
Q

Marginal Cost

A

The addition to total cost of producing an additional unit of output; in general, the change in total cost divided by the change in output

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7
Q

Marginal Cost Curve

A

A graphical representation of marginal cost, showing at each output the addition to total cost of producing an additional unit of output

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8
Q

Supply Rule for Maximizing Profit

A

A competitive firm should produce the output at which price (marginal revenue) equals marginal cost

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9
Q

Marginal Benefit

A

The additional benefit, in terms of the objectives, of the next unit of an activity

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10
Q

Marginal Revenue

A

The increase in total revenue from selling one more unit of output; equal to price for a competitive firm

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11
Q

Short Run

A

A period of time short enough that at least one factor of production remains fixed and long enough that at least one factor is variable

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12
Q

Long Run

A

A period of time long enough that the firm is able to vary all factors of production and firms can enter or leave the industry

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13
Q

Law of Diminishing Returns

A

As increasing amounts of a variable factor of production are added to one or more fixed factors of production, the marginal product of the variable factor eventually declines

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14
Q

Marginal Product of Labor

A

The additional output produced by hiring one more unit of labor, holding all other factors of production constant

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15
Q

Market Supply Schedule

A

The total quantity of all the firms in the market are willing and able to supply at each price, other things equal; the sum of the individual firm’s supply schedules

16
Q

Market Supply Curve

A

A graphical representation of the market supply schedule, showing the total quantity that all firms in the market are willing and able to supply at each price, other things equal; equal to the horizontal summation of the individual firms’ supply curves; also called the industry supply curve

17
Q

Change in Quantity Supplied

A

A movement along the supply curve as price changes, other things equal

18
Q

Change in Supply

A

A shift in the entire supply curve

19
Q

(Price) Elasticity of Supply

A

A measure of the responsiveness of quantity supplied to a change in price along a supply curve; specifically, the percentage change in quantity supplied divided by the percentage change in price

20
Q

Momentary Run

A

The period of time during which output is set and a supply response is impossible