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Marketing
> Ch 6: Segmentation, Targeting, and Positioning > Flashcards
Ch 6: Segmentation, Targeting, and Positioning Flashcards
Study These Flashcards
Marketing
(8 decks)
Ch 1: Overview of Marketing
Ch 2: Developing Marketing Strategies and a Marketing Plan
Ch 3: Analyzing the Marketing Environment
Ch 4: Consumer Behaviour
Ch 5: Business-to-Business Marketing
Ch 6: Segmentation, Targeting, and Positioning
Ch 7: Marketing Research
Ch 4: Midterm Review
