Ch. 6

Question 1

Single-Channel Retailing

Answer 1

A distribution approach whereby a retailer sells to consumers through one retail format.

Question 2

Multi-Channel Retailing

Answer 2

A distribution approach whereby a retailer sells to consumers through multiple retail formats (points of contact).

Question 3

Nonstore Retailing

Answer 3

Retailing that utilizes strategy mixes that are not store-based to reach consumers and complete transactions. It occurs via direct marketing, direct selling and vending machines.

Question 4

Direct Marketing

Answer 4

A form of retailing in which a customer is first exposed to a good or service through a non-personal medium, and then orders by mail, phone or fax- and increasingly by computer, phone or tablet.

Question 5

Data-base Retailing

Answer 5

A way to collect, store, and use relevant information on customers.

Question 6

Specialog

Answer 6

Enables a retailer to cater to the specific needs of customer segments, emphasize a limited number of items, and reduce catalog production and postage costs.

Question 7

Infomercial

Answer 7

Program-length TV commercial (most often, 30 minutes in length) for a specific good or service that airs on cable television or on broadcast television, often at a fringe time. It is particularly worthwhile for products that benefit from visual demonstrations.

Question 8

Direct Selling

Answer 8

Includes both personal contact with consumers in their homes (and other non-store locations such as offices) and phone solicitations initiated by a retailer.

Question 9

Vending Machine

Answer 9

Format involving the cash-or-card-operated dispensing of goods and services. It eliminates the use of sales personnel and allows around-the-clock sales.

Question 10

Internet

Answer 10

Global electronic superhighway of computer networks that use a common protocol and that are linked by telecommunications lines and satellite.

Question 11

The World Wide Web

Answer 11

Way of accessing the Internet, whereby people work with easy-to-use Web addresses and pages. Users see words, colorful charts, pictures and video, and hear audio.

Question 12

Video Kiosk

Answer 12

A freestanding, interactive, electronic computer terminal that displays products and related information on a video screen. It has a touch screen for consumers to make selections.