ch. 6

Question 1

Agenda setting

Answer 1

he power of the media to bring public attention to particular issues and problems

Question 2

equal time rule

Answer 2

the requirement that broadcasters provide candidates for the same political office equal opportunities to communicate their messages to the public

Question 3

fairness doctrine

Answer 3

a Federal Communications Commission requirement for broadcasters who air programs on controversial issues to provide time for opposing views. The FCC ceased enforcing this doctrine in 1985

Question 4

framing

Answer 4

the power of the media to influence how events and issues are interpreted

Question 5

news enclave

Answer 5

a group seeking specialized information not provided by the mainstream media

Question 6

priming

Answer 6

preparing the public to take a particular view of an event or political actor

Question 7

right of rebuttal

Answer 7

a Federal Communications Commission regulation giving individuals the right to have the opportunity to respond to personal attacks made on a radio or television broadcast