ch 5 survey design

Question 1

*questionairre definiton

Answer 1

set of questions designed to generate the data necessary to accomplish objectives of research process

Question 2

*components of questionairre

Answer 2

ID data, classification data (marital status, income), info sought, instructions (better if respondent doesn’t know goal), request for cooperation

Question 3

*questionaire design process

Answer 3

1. specify info needed 2. specify type of interview method 3. determine the content of individual questions 4. design the question to overcome respondents inability and unwillingness to answer 5. decide the question structure 6. determine the question wording 7. arrange questions in proper order 8. id form and layout 9. reproduce questionnaire 10. eliminate bugs by pretesting

Question 4

*personal interview

Answer 4

adv: clarify misunderstandings, high degree of flexibility

Question 5

*personal interview dis

Answer 5

dis: bias of interviewer, hard to replicate

Question 6

*adv telephone

Answer 6

shorter

Question 7

*dis telephone

Answer 7

no visual cues

Question 8

*adv self admin survey

Answer 8

ask any question you want

Question 9

*dis self admin survey

Answer 9

interviewer not present to exercise quality control

Question 10

factors affecting response rate

Answer 10

length, characteristics, credibility, motivation

Question 11

*response format

Answer 11

open ended

Question 12

open ended*

Answer 12

free response adv: insights, exploratory research dis:time/cost

Question 13

coding verbal data

Answer 13

two people read verbal response, reader forms useful list, merge list w 3rd person, 4th and 5th sort into categories, together sorters agree on final scheme

Question 14

Mulit- response questions*

Answer 14

adv: reduce interview bias dis:, easy to code, easy to administer, dis: costly and time consuming, difficult to design

Question 15

*dichatomous questions

Answer 15

binary, natural point dis: may miss grades/feelings, included natural response adv:easy to admin

Question 16

*question wording

Answer 16

simple vocab? ambiguous meaning?double barreled?leading? confusing? applicable? appropriate length?

Question 17

*filter question

Answer 17

measure familiarity and past experiences

Question 18

*sensative questions

Answer 18

hide in middle, place domestic sensitive questions at end

Question 19

*leading

Answer 19

clues respondent as to what answer should be

Question 20

*doube barreled

Answer 20

two or more questions are designed into one

Question 21

*implicit alternative

Answer 21

alternative that is not explicitly expressed

Question 22

*implict assumptions

Answer 22

what will happen as a consequence of action

Question 23

*question sequence

Answer 23

open question interesting and simple, basic info obtained first, difficult questions placed later, general precede specific, questions asked in logical order, branching questions off of branded question

Question 24

*pretesting

Answer 24

all aspect testing including wording sequence, form, difficulty, and instructions, response in pretest similar to that in actual survey, conducted by mail or telephone if used in actual survey

Question 25

*online adv

Answer 25

easier to achieve response, survey created quickly

Question 26

*online dis

Answer 26

researcher less connected t process