Ch. 5: Consumers and Incentives Flashcards
Buyers problem (3 things)
What you like
Prices of goods and services
How much money you have to spend
Budget set
Is the set of all possible bundles of goods and services that a consumer can purchase with her income.
Consumer surplus
Is the difference between the willingness to pay and the price paid for the good.
Elasticity
Measures the sensitivity of one economic variable to a change in another.
It tells us how much one variable changes when another changes.
More precisely, elasticity is a ratio of percentage changes in variables.
Price elasticity of demand
Measures the percentage change in quantity demanded of a good resulting from a percentage change in the good’s price.
Percentage change in quantity demanded/Percentage change in price.
Elastic demand
Goods with a price elasticity of demand greater than 1
>1
Perfectly elastic
Demand is highly responsive to price changes—the smallest increase in price causes consumers to stop consuming the good altogether.
Infinite, horizontal line
Unit elastic demand
Goods with a price elasticity of demand equal to 1
=1
Inelastic demand
Goods with a price elasticity of demand less than 1
<1
Perfectly inelastic
The quantity demanded is completely unaffected by price
=0, vertical line
Ex: Medicine
Cross-price elasticity of demand
Is a measurement of the percentage change in quantity demanded of a good due to a percentage change in another good’s price.
Percentage change in quantity demanded of good x/Percentage change in price of good y.
Negative = complements
Positive = substitutes
Income elasticity of demand
Informs us of the percentage change in quantity demanded of a good due to a percentage change in the consumer’s income.
Percentage change in quantity demanded/Percentage change in income
Negative = Inferior goods
Positive = Normal goods
Luxury goods = >1
Normal good
A good is normal if the quantity demanded is directly related to income; when income rises, consumers buy more of a normal good.
Inferior good
A good is inferior if the quantity demanded is inversely related to income; when income rises, consumers buy less of an inferior good.