Ch 5

Question 1

What does caveat emptor mean?

Answer 1

Buyer beware

Question 2

Companies use every angle to aggressively compete for your..

Answer 2

Money

Question 3

Four major ways, whats number 1?

Answer 3

Personal selling

Question 4

Four major ways, whats number 2?

Answer 4

Financing as a marketing tool

Question 5

Four major ways, whats number 3?

Answer 5

Tv, radio, Internet, and other media

Question 6

Four major ways, whats number 4?

Answer 6

Product positioning

• brand recognition
• color
• shelf position
• packaging

Question 7

Whats a significant purchase

Answer 7

Anything over $300

Question 8

How does our body to though a physiological change

Answer 8

By making a significant purchase

Question 9

You can always spend more mine than you make, you have to develop ___ and ____ to achieve it.

Answer 9

Power and purchase

Question 10

Whats number 2 on what to do steps?

Answer 10

Consider your buying motives, no among of stuff equals contentment or fulfillment

Question 11

Whats number 3 on what to do steps?

Answer 11

Never buy nothing you don’t understand

Question 12

Whats number 1 on what to do steps?

Answer 12

Wait overnight before making a purchase

Question 13

Whats number 4 on what to do steps?

Answer 13

Consider the “opportunity cost” of your money

Question 14

Whats number 5 on what to do steps?

Answer 14

Seek wise council

Question 15

Seek wise ____

Answer 15

Counsel

Question 16

Wait ___ before making a major purchase

Answer 16

Overnight

Question 17

Boring money and paying over time

Answer 17

Financing

Question 18

Number of advertisements a person views daily

Answer 18

3,000

Question 19

Spend $60 on the latest video game, or $60 to charity

Answer 19

Opportunity cost

Question 20

Caveat emptor

Answer 20

Buyer beware

Question 21

An amount of money spent that causes some pain

Answer 21

Significant purchase

Question 22

Creates consumer awareness for a trademark or product

Answer 22

Branding