Ch. 3 - Perception Flashcards
1
Q
Sensation
A
immediate response of sensory receptors to basic stimuli
2
Q
Perception
A
process by which people select, organize, and interprey sensations
3
Q
Study of preception
A
what we add to raw sensations to give them meaning
4
Q
Hedonic consumption
A
multisensory, fantasy, and emotional aspects of consumers’ interactions with products
