Ch. 3 Inbound Comm. Flashcards
1
Q
Strategic mkting
A
developing and maintaining a good fit bet. the org. strengths and mkt opportunities
2
Q
Mktg research
A
info. used to reduce uncertainty in mkt decisions
3
Q
Steps for Inbound communication
A
Define the problem;
Dev. the research design
Execute the research design
Conclusion
4
Q
Who are the managers of inbound info.
A
Customers (mkt analysis)
Competitors (comp. analysis)
Environment (trend analysis)
5
Q
which of the problem is strategy based which one is information based
A
Mktg problem (what could you do) and research problem(should you do it)
6
Q
What are the Data integrity
A
Relevant
Accurate
Timely
Efficient
7
Q
Diff. bet overt, covert and participative
A
Overt; investigation where respondents are aware of the task, covert; not aware and participative interaction.
