Ch. 3 Flashcards
Representativeness Heuristic
evaluating the probability of an uncertain event by the degree to which it is
- Similar in essential properties to its parent population
- Reflects the salient features of the process by which it is generated……
the ordering of events by their subjective probabilities coincides wit their ordering by representativeness (“does this seem like that?)
Representativeness
an assessment of the degree of correspondence between a sample and a population…….. an instance and a category, an act and an actor or, more generally, between an outcome and a model (e.g. judging by resemblance to a stereotype)………… e.g. “does this seem like that?”
Judging category membership
In what 2 ways is representativeness applied?
2 acts of substitution
Tom W
representativeness applied in 2 ways – 1. A prototype (representative exemplar) 2. Probability that the individual belongs to a category is judged by the degree of representativeness… …………..
categorical prediction by representativeness involves 2 acts of substitution – substitution of a prototypical exemplar for a category, and the substitution of the heuristic attribute of similarity for the target attribute of probability……………..
Following a person description (Tom W), the judged likelihood that he was in a particular specialisation correlated almost perfectly with ratings of how similar Tom W was to a typical student in each specialisation; participants appeared to neglect the base rates of students in those specialisations.
Category membership 2 criteria?
prototypes - (representative exemplars) appear to be used to represent categories…… similarity of the judged thing becomes probability
Base rates
the prevalences of particular categories in the environment
Prototype heuristic
the use of a prototype to represent a category… … also appear to be involved in other types of judgement, like economic evaluation (e.g. in the bird oil spill)…. Rely on a snapshot model
Peak-end effect (snapshot model) heuristic
What is it?
Why is it an instance of representativeness heuristic?
Dirty birds
colonoscopy
judge our past experiences almost entirely on how they were at their peak (pleasant or unpleasant) and how they ended. Other information is not lost, but it is not used. …………..
instance of representativeness heuristic because perceive not the sum of an experience but its average, e.g. only the most salient aspects are recalled
Sampling
people made large generalizations refardless of sample size, when they believed that the objects in question were homogenous in the population…….. also though people are aware that statistical reasoning makes sense, they often fail to apply it properly and instead apply the representativeness heuristic (e.g. hospital babies)
Law of large numbers
the mean value of a sample is more likely to fall within a specified bound of the parent population the larger that sample is…. …..
people show some intuitive understanding of this; willingness to generalize from a sample depends on beliefs bout variation in the sample/size of sample
Compound events
Linda the bank teller, see conjunction fallacy…….. combo of 2 events can’t be more probable than the prob of either event taken individually
Conjunction fallacy
What is it?
Linda the bankteller
how can the error be reduced?
estimating the conjunction to be more probable than either individual event; e.g. The Linda problem………
Linda bankteller – people are basing on representativeness rather than actual stats……….
Can reduce this error by providing cues to extensionality (all the events that are contributing to the probability), e.g. parcing them apart in steps
Gambler’s fallacy
people treat sequential outcomes of gambling as non-independent, e.g. that past outcomes affect the probs of future outcomes, though all outcomes are still equally likely
Hot-hand fallacy
false belief that player who just scored is more likely to score again
Availability heuristic
What is it?
Is it generally ecologically valid?
- estimates frequency or probability by the ease with which instances or associations could be brought to mind
- ecologically valid clue for judging frequency because more frequent events are easier to recall than infrequent ones
- can lead to biases, e.g. that recent or more familiar events will have bigger impact on judgment……. E.g. ppl overestimating their own contribution cause its easier to recall
- heuristic is generally ecologically valid!
Recall of content versus ease of retrieval
early studies didn’t distinguish between ease and number/frequency…… ease of recall shown to be main influence (Schwarz, ppl rating themselves more assertive after recalling less # of assertive examples)………