Ch 3 Flashcards
What is forecasting
A demand forecast is
an estimate of demand expected over a future time period
Judgemental
- Non-quantitative analysis of subjective inputs
- Considers “soft” information such as human factors, experience, gut instinct
Quantitative
Time series models
• Extends historical patterns of numerical data
Associative models
• Create equations with explanatory variables to predict the future
Judgemental methods
executive opinions, sales force opinions, consumer surveys, historical analogies, expert opinions
What is time series?
Time ordered sequence of observations take at regular intervals of time
Time series patterns
Level, trend, seasonality, cycles, irregular variations, random variations
Trends
Linear decreasing
Linear increasing
Nonlinear increasing
Nonlinear decreasing
Naive methods
Stable, Seasonal, Trend
Error
Error = e = Actual - Forecast
MAD, MSE, MAPE
MAD = mean absolute deviation MSE = mean squared error (how close a regression line is to a set of points) MAPE = mean absolute percentage error (KPI to measure forecast accuracy)