Ch 2 S1 Broker-Dealer supervision Flashcards

1
Q

GENERAL SUPERVISORY RULES

A

members must establish, maintain, and enforce
written supervisory procedures over activities of all
registered personnel

copy of written procedures is kept in each OSJ

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2
Q

OFFICE OF SUPERVISORY JURISDICTION (OSJ) • office where the following may occur:

A

order execution or market making

structuring of new issue offerings

final approval of new accounts

review and approval of customer orders, ads,
sales literature

responsibility for supervising activities at
one or more branch oflices

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3
Q

OFFICE OF SUPERVISORY JURISDICTION (OSJ) • office where the following may occur,

other factors when designating a finn as an OSJ
include whether:

A

registered persons at the location engage in
retail sales with customers;

a substantial # of registered persons conduct
or are supervised from the location;

the location is geographically distant from
another of the firm’s OSJ;

the member’s registered persons are
geographically dispersed; and

the securities activities of the location are
diverse/complex

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4
Q

generally, firms must have an on-site #24
principal at the OSJ, though an exception is
granted if the member finds it needs to assign a
principal to supervise 2 or more OSJs
here, the member must consider:

A

whether the principal is qualified by
experience to supervise the activities
and associated persons in each
location;

• whether the principal has the capacity
and time to supervise;

• whether the principal is a producing
rep having less time, then, to
supervise;

• whether the OSJ locations are in close
proximity to ensure the principal is
physically present at each location on
a regular basis: and

• the nature of the activities at each
location

regardless, the member must document in its
WSPs whether it has one #24 principal per
OSJ or one supervising a number ofOSJs;

and must justify why it is using one
principal to supervise multiple OSJs

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5
Q

all transactions effected by the RRs must be

A

reviewed and approved by the registered
principal (Series #24)

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6
Q

all correspondence (incoming and outgoing)
regarding investment banking or other securities
business received from or sent by the RRs is
reviewed by the registered principal

A

the review includes procedures that identify
and handle customer complaints
NOTE: advance written approval of
correspondence sent out by the RRs is only
required if the finn does not implement a
“Correspondence/Communications
Compliance” program

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7
Q

Periodic Account Inspection occurs

A

at branches

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8
Q

SUPERVISION OF PRODUCING BRANCH MANAGERS

A

every person selling/soliciting must be
supervised, including BOMs (Branch Office
Managers)

• BOMs must have their account activity
supervised by a person who is either senior to,
or is independent of, them

i.e. a regional sales manager, and if it is a
small firm without this person, it would be
carried out by a person in the firm’s
compliance dept.

to be an “independent person”, the person:
• 1) cannot report to the producing
manager
• 2) must be located in a different office
from the producing manager
• 3) cannot have supervisory
responsibility for the activity being
reviewed (i.e. the compensation
cannot be based on the producing
manager”s sales)
• 4) must alternate responsibility every
2 years or less

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9
Q

Non-Supen,isory branches (where the branch
does not supervise other branches) must be
inspected

A

every 3 years

Note: Supervisory Branches are inspected
annually

each completed inspection must be dated
and documented in writing

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10
Q

Branch Inspection Reports
must cover the (at a minimum):

A

• safeguarding of customer funds and
securities;

• maintenance of books and records;

• supervision of customer accounts
serviced by branch managers;
• transmittal of funds between the r.r .

and customer; and the customer and
third parties;

• validation of customer account
changes;and

• validation of changes in customer
account information

note that the resident branch manager cannot
perform the inspection ( or prepare the
report)- it must be done by an independent,
non-resident Series #24 licensed individual
( unless the finn is small and has only 1
office)

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11
Q

Risk-Based Supervision
FINRA allows a member to use risk-based
criteria in its supervisory procedures to:

A

• determine the authenticity of customer
transfer instructions;

• comply with the requirement that a
principal review all transactions
relating to investment banking or
securities business of the member;

• decide the extent to which additional
policies and procedures are needed for
correspondence

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12
Q

Annual Reviews:

A

of each OSJ by main office of firm

of businesses in which firm engages to
detect violations

with each RR and each registered principal
of compliance issues relevant to the person’s
activities

the review can be done individually or
collectively; and can be done remotely (i.e.
teleconference) or in person, but the review
must be “interactive”

• the finn must keep a record of the
• person conducting the annual
compliance review (who would
be either the #9/#10 or the #24);
• topics discussed (which must be
regulatory in nature. NOT salesrelated);
and
• the participants

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13
Q

Applicant’s Registration Review
a Series #24 is responsible for investigating
and ascertaining the applicant’s:

A

character,
business repute, qualifications, & experience
the #24’s signature on the U-4 certifies that
this occurred
• if the applicant was previously
associated with another member firm
• the principal must get a copy of the
person’s U-5 and review it within 60
days
of filing the U-4 for the
individual

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14
Q

Applicant’s Registration Review

A

the OSJ prepares and delivers Continuing
Education (Firm Element) annually to all RRs
(except those who don’t deal with public)

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15
Q

Regulatory Element for Continuing Education

A

must be completed by every registered
person on the 2nd anniversary of registration
and every 3 years thereafter

if the registrant does not complete the
training, his license becomes inactive until
completion occurs

• during the suspension period. the
individual may not be compensated in
ANY form by the member firm

• a separate file of written customer complaints.
with any action taken by the member, must be
kept at each OSJ and kept on file for 4 years
also, members must electronically file
information on
ALL customercomplaints
with FINRA quarterly

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16
Q

CHIEF COMPLIANCE OFFICER (CCO) is…

A

a registered Series #24 Principal must be
assigned as the CCO who is responsible for
establishing, maintaining, reviewing. and testing
the firm’s supervisory procedures

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17
Q

ANNUAL C0MPLIANCE CERTIFICATION

A

the Chief Executive Officer (not the CCO) must
sign an annual certification filed with FINRA
which states that the member:

has procedures in place to achieve
compliance with FINRA and MSRB rules,
and federal securities laws;

modifies its procedures for relevant rule
changes; and

tests the effectiveness of the procedures

• thus, FINRA can go after the CEO AND CCO
for any compliance-related shortfalls

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18
Q

BUSINESS CONTINUITY PLAN

A

member firms must create and maintain a business
continuity plan that identifies procedures that must
be followed in an emergency or business disruption

• there is NO requirement to file the plan with
FINRA, but it must be available upon FINRA
request; and a copy of the plan must be
maintained at a secure, off-site facility

• if there is a material change in a firm’s
operations, the plan must be updated

• the plan is approved by a Series #24 Principal;
and there is an annual #24 principal review of
the plan

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19
Q

the Business Continuity Plan must cover:

A

data back-up and recovery; mission critical
systems; financial and operations assessments;
alternate communications between member and
customers - and member and employees;
alternate physical location of employees; critical
business, bank, and counter-party impact;
regulatory reporting and communications with
regulators; and assurance that customers have
prompt access to their funds in the event that the
member ceases business

for introducing members (that introduce
their accounts into a clearing firm), the
clearing firm normally performs these
functions, HOWEVER, a plan must still be
created by the finn (the plan COULD use
information found within the clearing firm’s
continuity plan for this purpose)

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20
Q

AT ACCOUNT OPENING, CUSTOMERS MUST BE
GIVEN DISCLOSURE,

A

in writing, ABOUT how the
FIRM’S CONTINUITY PLANS address the possibility
of business disruption and the proposed response
• the disclosure is also on the firm’s website and
must be mailed to customers upon request

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21
Q

member FIRMS MUST DESIGNATE 2 EMERGENCY
SERIES #24 CONTACTS to FINRA

A

if the firm is a sole proprietorship, the second
contact is also an employee of the firm; or if
there is only 1 employee, the second contact
should be an individual with knowledge of the
member’s business operations (i.e. lawyer,
accountant, … )

this information must be filed electronically
through the FINRA CONTRACT SYSTEM and
must be updated promptly in the event of a
material change

to ensure accuracy. the member must review/update
infonnation (as needed) promptly, but no later than
30 days after the change

also, the member must review and update the info
within 17 business days after the end of each year

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22
Q

CONDUCT OF CUSTOMER ACCOUNTS

A

SUITABILITY

CANNOT GUARANTEE CUSTOMER AGAINST LOSS

CANNOT SHARE IN CUSTOMER ACCOUNT UNLESS
IN DIRECT PROPORTION TO THE CAPITAL
CONTRIBUTED AND PRINCIPAL APPROVES

CANNOT BORROW FROM/ LEND To CUSTOMERS

CANNOT CHARGE FOR INVESD1ENT ADVICE, BUT
CAN CHARGE FOR CLERICAL SERVICES

B-D MUST PROVIDE UPON CUSTOMER REQUEST:

CANNOT BUY OR SELL UNLESS THE FIRM
BELIEVES CUSTOMER CAN SETTLE IN 2 BUSINESS
DAYS

COMPLETION OF A TRANSACTION {PURCHASE OR
SALE)

ORDER TIX MARKED LONG/SHORT

CORRESPONDENCE AND TRANSACTIONS

GIFT LIMIT= $100

OUTSIDE WORK

PROHIBITED ACTS:

CONTROL RELATIONSHIPS

well, that was a crap ton of stuff on a card…

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23
Q

CANNOT GUARANTEE CUSTOMER AGAINST Loss

A

though one can recommend repurchase
agreements for exempt securities, as this is NOT
a prohibited guarantee

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24
Q

CANNOT SHARE IN CUSTOMER ACCOUNT UNLESS
IN DIRECT PROPORTION TO THE CAPITAL
CONTRIBUTED AND PRINCIPAL APPROVES

• EXCEPTIONS to Direct Proportion Test::

A

sharing with immediate family members

another exception for an account provided
that the (a.k.a. **Rich Man's Exemption or
Hedge Fund Rule**):

• account is opened with at least
$ 1,00,000 of customer funds by a
customer with a net worth of
$2,000,000;

• member enters into a prior written
agreement with customer regarding
the compensation arrangement;

• agreement covers gains and losses for
at least 1 year; and

• member has disclosed any potential
conflicts of interest

the rule essentially allows hedge fund
managers and their reps to share profits with
their wealthy clientele

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25
CANNOT BORROW FROM/ LEND To CUSTOMERS
HOWEVER. the rule does not apply to: 1) immediate family: 2) lending institutions ( on the same terms/conditions that are granted to others); 3) a customer and a rep at the same member: 4) a lending arrangement based on a personal relationship with the customer; and 5) a lending arrangement based on a business relationship outside of the brokercustomer relationship regarding 3,4, & 5, these require prior written notice be given to the firm; and pre-approval must be obtained FREE SEX with cookies...just seeing if you're paying attention
26
CANNOT CHARGE FOR INVESTMENT ADVICE, BUT CAN CHARGE FOR
CLERICAL SERVICES
27
B-D MUST PROVIDE UPON CUSTOMER REQUEST:
latest balance sheet and Net Capital computation and FINRA Manual copy • a "customer" is defined as someone who has cash and/or securities with your firm; also, if another member firm requests a copy of a firm's latest balance sheet and Net Capital computation in writing, it must be furnished
28
CANNOT BUY OR SELL UNLESS THE FIRM BELIEVES CUSTOMER CAN SETTLE IN
2 BUSINESS DAYS
29
No INSTALLMENT SALES
when a customer buys a security, the provision of Reg. T must be met
30
COMPLETION OF A TRANSACTION {PURCHASE OR SALE)
security is purchased/sold, customer pays/delivers ***on settlement*** date or the brokerdealer makes appropriate accounting entries to customer's account • s***ettlement completes the transaction*** (NOT once payment is received)
31
ORDER TIX MARKED LONG/SHORT
I got nothing. No question. Bonus! You didn't get it wrong!
32
CORRESPONDENCE AND TRANSACTIONS
**Transactions** all order tickets effected by the RRs must be approved and reviewed by a principal and kept on file for 3 years **Correspondence** if the firm has a communications compliance program in place that trains RRs with regards to what can and cannot be said; and the finn audits these communications for compliance; • then no prior approval is required otherwise, prior written principal approval is required for both written and electronic correspondence
33
GIFT LIMIT= $100
registered individuals are prohibited from giving or receiving gifts in excess of $100 • business entertainment is not subject to the limitation as long as it is not too frequent or too excessive • FINRA has implemented a rnle requiring member finns to: create written policies and procedures covering business entertainment: and audit these expenses for compliance ***NOTE*** that the gift limit does NOT apply to gifts: based on a personal relationship rather than a business relationship (i.e. if a RR is invited to a wedding, that person can give a wedding present valued at more than $100); or with a corporate logo on it, regardless of the cost • member firms are required to keep a record of and retain (for 3 years) all gifts given or received by associated persons that are related to the firm's business • paying for work is allowed as long as there is a written agreement spelling out the work to be done and the compensation to be received; and the agreement is approved in writing by a principal before it takes into effect
34
OUTSIDE WORK
registered persons cannot be employed by anyone other than the member firm, UNLESS the person ***provides prompt written notice*** to the member and follows any instructions of the employer here, the employer assesses the impact of the outside work on the employee's ability to perform his duties • note that this also applies to working for a charity or being on the Board of Directors of a charity, whether the person is compensated or not
35
PROHIBITED ACTS:
• making blanket recommendations oflow priced stocks * churning * trading in mutual fund shares • recommending securities beyond a customer's financial capacity • selling dividends • "selling away" handling securities transactions for a customer through another firm no private securities trades • generally, all trades that the RR handles must be executed through the firm or be known to the member • an EXCEPTION is granted if the firm is given prior written notice of the proposed transaction and the compensation received - the firm must approve in writing any infonnation received in a fiduciary capacity cannot be used by member firm unless issuer approves
36
CONTROL RELATIONSHIPS
• any control relationships must be disclosed in writing at or prior to entering into a contract to buy or sell i.e. financial advisory relationship disclosed (if firm acts as underwriter) • usu. the disclosure is given verbally at the time of the recommendation; and then in writing on the trade confirmation
37
DISPUTES
Ain't nobody got time for that.
38
Disputes Between a R.R. and a Firm:
must be handled through **Binding Arbitration** ( which cannot be appealed) - so you're screwed.
39
Customer Disputes
handled through Binding Arbitration only if the **Arbitration Agreement** has been signed by customer (most firms will not allow the account to be opened unless signed!); otherwise the FINRA Code of Procedure is used furthermore, within ten days of receiving a customer request, firms must provide the customer with a copy of any **predispute arbitration agreement** clause or agreement that the customer had signed
40
PROXY MATERIALS
• (for street name securities) must be distributed to customers at no charge • issuer will reimburse broker-dealer for out-ofpocket expenses incurred
41
FINRA PROHIBITED PRACTICES common sense things, like:
• payments designed to influence the market price of a security • manipulative devices when trading securities or dealing with customers • improper use of customer funds and securities • giving concessions or discounts that apply to members to the public does NOT apply to: • transactions in exempt securities • transactions performed on an exchange floor • transactions perfonned outside the U.S. • placement of orders for mutual funds purchases unless the fim1 has an existing customer order or is buying the shares for its own investment account , accepting a gift of more than SI 00 from an investment company or related person known as the "**Anti-Reciprocal Rule"**, established to prevent investment companies from giving "extra" compensation to FINRA members above and beyond sales charges for selling their shares * selling mutual fund shares just below a "breakpoint" * selling dividends • trading in mutual fund shares • accepting continuing commissions, such as annual concessions paid out of 12b- 1 fees, after leaving the finn UNLESS there is a prior written agreement (here the rep agrees NOT to solicit new business or service accounts - this is mainly for retiring reps who are in good standing with FINRA) • sending any written communication to prospective mutual fund customers without a copy of the latest fund prospectus
42
FINRA DEFINED COMMUNICATIONS FINRA defines 3 major categories of communication (and 4 other categories):
CORRESPONDENCE RETAIL COMMUNICATION INSTITUTIONAL COMMUNICATION ADVERTISING SALES LITERATURE INDEPENDENTLY PREPARED REPRINT PUBLIC APPEARANCE/ PUBLIC FORUM
43
FINRA DEFINED COMMUNICATIONS CORRESPONDENCE
any written or electronic commw1ication distributed or made available to 25 or fewer retail investors, existing OR prospective. within any 30 calendar time frame
44
FINRA DEFINED C0MMUNICATIONS RETAIL COMMUNICATION
any written or electronic communication distributed or made available to more than 25 retail (i.e. non-institutional) investors within a 30 calendar time frame (specifically an investor with less than $50MM of assets)
45
FINRA DEFINED COMMUNICATIONS INSTITUTIONAL COMMUNICATION
any written or electronic communication distributed or made available only to ***institutional investors*** these include banks, savings and loans, investment companies, investment advisers, government entities, FINRA members, or any person with assets of S50MM or more the basic rule is that C**ORRESPONDENCE AND INSTITUTIONAL COMMUNICATION DO _NOT_ REQUIRE PRIOR PRINCIPAL APPROVAL**prior to distribution, while RETAIL COM\UJNICATION DOES
46
Other Communication Categories ADVERTISING
material intended for a mass market i.e. newspapers, magazines, TV, tape recordings, websites, billboards, ... also included would be static, "noninteractive" information on Internet Bulletin Boards, social networking sites, ...
47
Other Communication Categories SALES LITERATURE
material sent to more than 25 investors more specific in nature (i.e. directed to a specific audience, like a firn1's customers) [ i.e. market letters, circulars, seminars, research reports, form letters, •.. note password protected websites would be included (though websites accessible to the general public are considered advertising)
48
Other Communication Categories: INDEPENDENTLY PREPARED REPRINT
a reprint or excerpt of any article issued by a publisher not affiliated with the FINRA member and not commissioned by the FINRA member l if distributed to more than 25 investors. it is retail communication if distributed to 25 or less, it is correspondence
49
Other Communication Categories: PUBLIC APPEARANCE/ PUBLIC FORUM
participation in a seminar, fornrn (including electronic venues, such as internet chat rooms), radio, TV, or other public appearance these are spontaneous, unrehearsed "appearances" note, "interactive", real-time content on biogs, social networking sites, and chat rooms are deemed "public appearances" (versus static content is advertising) note a public appearance attended by more than 25 investors would follow rules for retail communications; 25 or fewer would follow that of correspondence
50
APPROVAL OF COMMUNICATIONS types:
CORRESPONDENCE INTERACTIVE CONTENT ON WEBSITES RETAIL COMMUNICATION EXEMPT FROM PRIOR PRINCIPAL APPROVAL BROADLY DISSEMINATED FREE-WRITING PROSPECTUS (FWP) INSTITUTIONAL COMMUNICATION
51
CORRESPONDENCE approval of communications...
• if the firm doesn't have a communication compliance program in place that trains reps with regards to what can and cannot be said; and that audits this for compliance, then all correspondence must be pre-approved • however, if the firm DOES have a communications compliance program in place, FINRA only requires a "post-use review and approval" by a principal
52
INTERACTIVE CONTENT ON WEBSITES APPROVAL OF COMMUNICATIONS
• similar to correspondence - as long as there are policies in place, there is no advance approval required by a principal • HOWEVER, static information on biogs (for instance) are treated as advertising that must be approved in advance
53
RETAIL COMMUNICATION approval of communications...
must be approved in writing by a principal prior to use or filing with FINRA (ifrequired)
54
EXEMPT FROM PRIOR PRINCIPAL APPROVAL: approval of communications
• market letters or other communications not making financial or investment recommendations or otherwise promoting a product or service of the member (i.e. a report on the US economic outlook); and • postings in an online interactive electronic forum (i.e. chart room)
55
BROADLY DISSEMINATED FREE-WRITING PROSPECTUS (FWP) approval of communications
• needs principal approval and filing with the SEC at, or prior to, use • this is used for Well-Known Seasoned Issuers under ***SEC Rule 405*** • FWPs also include ones posted on an unrestricted website or one released to the news media a FWP posted on a restricted passwordprotected website, however, does NOT fall under the definition of something "broadly disseminated"
56
INSTITUTIONAL COMMUNICATION approval of communications...
• there is no requirement for prior principal approval as long as the firm has implemented a supervisory procedure FlNRA. requires a post-use review and approval by a principal the firm must keep a record of these communications with the dates of first and last use and include the name of the principal who approved the communication along with the date • if the communication was not required to be approved by a principal, the name of the preparer or distributor of the communication must be included in the record all are kept on file for 3 years the web-based system for filing advertising with FINRA is called **Advertising Regulation Electronic Filing - AREF**
57
FILING COMMUNICATIONS WITH FINRA
FIRST YEAR BROKER-DEALERS must FILE RETAIL COMMUNICATIONS 10 DAYS IN ADVANCE COMMUNICATIONS THAT MUST ALWAYS BE FILED 10 BUSINESS DAYS IN ADVANCE OF USE RETAIL COMMUNICATIONS THAT l\'llJST ALWAYS BE FILED 10 BllSlNESS DAYS AFTER USE FOR: EXEMPT FROM APPROVAL AND FILING
58
FILING COMMUNICATIONS WITH FINRA FIRST YEAR BROKER-DEALERS must FILE RETAIL COMMUNICATIONS 10 DAYS IN ADVANCE
after which, no filing is required, but they are subject to "spot checks"; AND FINRA can reinstitute advance filing requirements for these at any time
59
FILING COMMUNICATIONS WITH FINRA COMMUNICATIONS THAT MUST ALWAYS BE FILED 10 BUSINESS DAYS IN ADVANCE OF USE • Retail Communication for:
Options & Security Futures; Invest. Co. that include **member-prepared** performance rankings (thus including a Morningstar ranking would preclude the requirement of advance filing); or • these cannot be published until FlNRA approves!
60
FILING COMMUNICATIONS WITH FINRA RETAIL COMMUNICATIONS THAT MUST ALWAYS BE FILED 10 BllSlNESS DAYS AFTER USE FOR: • Retail Communications.for:
CMOs; Registered Structures Products that can be traded Registered DPPs Investment Co. that do NOT include performance rankings Broadly disseminated Free-Writing Prospectuses Draft version of a TV or video "storyboard" and the final version is also filed
61
FILING COMMUNICATIONS WITH FINRA EXEMPT FROM APPROVAL AND FILING
• communications that have previously been filed non-promotional sales announcements i.e. change of address. promotion of employees .... ; recruitment ads; communications that just identify a member firm and offer a security at a specific price - or the security in which the member makes a market; • prospectuses, tombstones, offering circulars, ... filed with the SEC; and • independently prepared reprints, press releases, institutional sales materials, correspondence, and communications posted on an online interactive forum
62
FINRA COMMUNICATIONS STANDARDS
PREDICTIONS / PROJECTIONS OF PERFORt'VIANCE TESTIMONIALS CMO DISCLOSURE MUTUAL FUND ADS SHOWING RANKING-ENTITY RATINGS SIPC LOGO FINRA MEMBER FIRM
63
FINRA COMMUNICATIONS STANDARDS
obviously, communications must be fair and reasonable and cannot be misleading
64
FINRA COMMUNICATIONS STANDARDS PREDICTIONS / PROJECTIONS OF PERFORt'VIANCE
are prohibited (though price targets in research reports do not come under the prohibition - go figure!) **lnvestment Analysis Tools** can be offered to customers without violating this prohibition as long as the member: • gives access to FINRA of the tool upon request; •describes the methodology used and its limitations and assumptions; explains that results will likely vary over time; and includes the disclaimer that "projections generated by the tool are hypothetical; do not reflect actual investment results; and do no project investment results"
65
FINRA COMMUNICATIONS STANDARDS TESTIMONIALS
TESTIMONIALS may be used as long as the person making the testimonial has the knowledge to form a valid opinion; also, it must be disclosed that the: • maker's experience may not be indicative of other clients; • testimonial is not an indicator of future results; and • maker was paid for the testimonial. if more than $100 was paid
66
FINRA COMMUNICATIONS STANDARDS CMO DISCLOSURE
CMO DISCLOSURE retail communication and correspondence relating to CMOs: · must include the term "Collateralized Mortgage Obligation"; may not compare CMOs to any other investment vehicle (including bank CDs); must disclose that a government agency backing only applies to the face value of the CMO and not to any premium paid; and must disclose that a CMO's yield and average life will fluctuate based upon prepayments made by the underlying mortgage holders and changes in current interest rates
67
FINRA COMMUNICATIONS STANDARDS MUTUAL FUND ADS SHOWING RANKING-ENTITY RATINGS
• FINRA Rule 2212 allows the use of such rankings in member-prepared retail communications as long as: the info was created and published by an independent ratings firm (i.e. a '"Ranking Entity"); prominent disclosure is made of the name of the category to which the mutual fund is assigned (i.e. growth and income), the number of companies in the category, length of time used for the ranking, and criteria on which the ranking is based (i.e. total return, risk-adjusted performance); disclosure is made that past performance is no guarantee of future results; the publisher of the data is disclosed; the ranking is current as the most recent calendar qum1er; the ranking covers a period of at least l year; and rankings based on Total Return must include a comparison of 1-, 5-, and 10-year Total Returns ( or the life of the fund, if shorter)
68
FINRA COMMUNICATIONS STANDARDS SIPC LOGO
required on all advertisements larger than l 0 square inches • this is NOT required for sales literature
69
FINRA COMMUNICATIONS STANDARDS FINRA MEMBER FIRM
all ads and sales literature must state the name of the firm which prepared the material if the firm states it is a member of FINRA in its communications, it can only state that the firm is a FIN RA member (note, only FIRMS are members, not the agents) • if the FINRA name is used on the firm's website, it must be hyperlinked to the FINRA site
70
RESEARCH REPORT /MARKET LETTER RULES MARKET LETTER STANDARDS RESEARCH REPORT STANDARDS MEMBER FIRM DISCLOSURE WHEN MAKING RECOMMENDATIONS OF AN ISSUER'S SECURITIES ASSOCIATED PERSON DISCLOSURE WHEN MAKING RECOMMENDATIONS OF AN ISSUER'S SECURITIES FOREIGN BROKER-DEALER RESEARCH REPORT RULES
Got nothing here.
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RESEARCH REPORT /MARKET LETTER RULES MARKET LETTER STANDARDS
• may include a listing of recommendations sent to a broker-dealer's clients • these are excluded from the definition of a "research report" as long as the recommendation includes: whether the finn makes a market in the security; or if the member will buy or sell the security on a principal basis; if the member involved in the preparation of the report has a financial interest in the issuer's securities; if the member managed or co-managed a public offering of the issuer's securities in the past 12 months • note also, that market letters making recommendations of mutual funds or variable products are NOT required to make these disclosures
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RESEARCH REPORT /MARKET LETTER RULES RESEARCH REPORT STANDARDS • Specific Recommendations must
be "reasonable" aka female ;-) include the market price of the stock at the time of recommendation; and provide that supporting documentation will be furnished upon request
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RESEARCH REPORT /MARKET LETTER RULES RESEARCH REPORT STANDARDS Past Performance must include:
**at least the past 12 months:** an indication of current general market trends: if past perfommnce of comparable recommendations is shown, then ALL recommendations made within the prior 12 months must be shown; applicable transaction costs; and a statement that past perfonnance is not indicative of future results • **price targets can be shown** • advantages. of course, must also mention relevant risks • **all reports must be dated**; ifinfom1ation is not reasonably cunent (within the past 6 months), this must be noted in the report
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RESEARCH REPORT /MARKET LETTER RULES MEMBER FIRM DISCLOSURE WHEN MAKING RECOMMENDATIONS OF AN ISSUER'S SECURITIES
the member must disclose if it: owns l % or more of the issuer's stock has a financial interest in the issuer has any conflicts of interest has managed or co-managed an equity offering of that issuer within the past 12 months has received compensation from investment banking from that issuer in the past 12 months ( or will receive in the next 3 months) is a market maker in the issuer's stock
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RESEARCH REPORT /MARKET LETTER RULES ASSOCIATED PERSON DISCLOSURE WHEN MAKING RECOMMENDATIONS OF AN ISSUER'S SECURITIES
the associated person must disclose if he/she is • an officer, director or advisory board member of the issuer compensated based on the firm's overall investment banking business
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RESEARCH REPORT /MARKET LETTER RULES FOREIGN BROKER-DEALER RESEARCH REPORT RULES
a foreign broker-dealer doesn't have to register with the SEC as long as it only: accepts unsolicited transactions; and distributes research reports to U.S. institutions with at least $100MM of assets furthermore, the research report cannot recommend the use of the foreign b-d to effect trades; and the foreign b-d cannot initiate follow-up with the recipients unsolicited trades resulting from the issuance of the report, though, ARE allowed however, if a foreign b-d has an arrangement with a U.S. b-d (i.e. a "c***haperoning arrangement***'') who is responsible for: trade executions, sending confirms to U.S. investors. maintaining books and records and net capital requirements, then: if the foreign broker-dealer's personnel wants to visit institutions in the U.S .. they must be accompanied by an associated person of the chaperoning broker-dealer unless the institution visited has $100MM of assets under management • this "chaperoning" arrangement ***allows*** the foreign b-d to distribute research reports directly to U.S. institutional investors (i.e. they don ·t have to go through the U.S. chaperoning b-d)
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RULE 134A AND 135A - MUTUAL FUND AND OPTIONS ADVERTISING MUTUAL FUND ADVERTISING OPTIONS ADVERTISING
Cute poms
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RULE 134A AND 135A - MUTUAL FUND AND OPTIONS ADVERTISING MUTUAL FUND ADVERTISING
• limited to: explanatory information about investment co. offers or explanations of products and services without mentioning the desirability of the investments invitation to inquire for more information OPTIONS ADVERTISING • limited to: general description of the security description of the nature and functions of the options markets description of the Options Clearing Corporation invitation to inquire for more information
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FINRA TAPING RULE
a member firm, whose sales force consists of too many individuals previously associated with an expelled member, must tape its phone conversations with current and potential customers note that the rule does NOT apply if the firm with ( only a general understanding is req.): • **20+ reps** has **less than 20%** of these reps having been associated with a disciplined firm during the past 3 years • **10-19 reps** with **less than4 o**f these reps having been associated with a disciplined firm during the past 3 years • **1-9 reps** with less t**han 40%** of these reps having been associated with a disciplined firm during the past 3 years once FINRA determines that a fim1 is subject to the rule. the finn has **60 days to comply** - and the firm must adopt special written procedures to supervise the telemarketing activities of all its registered personnel for a period of 3 years if notified (for the first time) that the fim1 must start taping its conversations it **can avoid the obligation if**the firm reduces its**staffing levels to below the threshold**levels**witltin 30 d**ays after receiving the notice from FIN RA at the end of the calendar quarter. the member must file a FJNRA report on the member's supervision of the telemarketing activities of its registered person records of taped conversations must be r**etained for 3 years**
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