Ch. 2 - Research Methodology Flashcards
Research
The careful collection, analysis and interpretation of measured data
Empiricism
Gaining accurate knowledge about behavior and mental processes only by observing the world and measuring aspects of it
Scientific Method
A systematic and dynamic procedure of observing and measuring phenomena, used to achieve four goals:
1) description
2) prediction
3) control
4) explanation
Theory
An explanation based on observations
Hypothesis
A testable prediction based on theory
Occam’s Razor/Law of Parsimony
The idea that the simpler of two competing ideas is preferred
Seven Steps of The Scientific Method
- Pose a specific, testable research question
- Conduct a literature review
- Form a hypothesis
- Design a study
- Conduct the study to gather data
- Analyze the data
- Report findings via a reputable source
Replication
Repetition of a research study to confirm or contract the results
False Positive
Occurs when there is no real effect but a study produces a statistically significant result by chance
HARKing
Hypothesizing after results are known; questionable research practice
p-hacking
Testing the same hypothesis using statistical tests in different variations until one produces a statistically significant result
Preregistration
Documenting a study’s hypotheses, methods and analysis plan ahead of time and publishing it on a time-stamped website
Case Study
The intensive observation, recording and description of an atypical person or organization.
Participant Observation
A type of study in which the researcher is involved in the situation
Naturalistic Observation
A type of study in which the observer is passive, remains separated from the situation and makes no effort to alter behavior
Self-Report Methods
Methods of data collection in which people are asked to provide information about themselves
Meta-Analysis
Multiple studies analyzed, placing emphasis on different factors and producing stronger evidence
Correlational Studies
Examine how variables are naturally related in the real world, without any attempt by the researcher to alter them or conclude that one variable causes the other