Ch 2: Export, consumption, sales

Question 1

which category has not seen a decline in consumption over the past 20 years?

Answer 1

muscat based Fortifieds like Rutherglen muscats

Question 2

why have fortified styles of wine declined over the past 50 years?

Answer 2

preference for drier wines, and now low-alcohol wines

Question 3

which category has seen the largest decline over the past 20 years?

Answer 3

VDNs

Question 4

when was the peak period for madeira and sherry consumption? How much was drunk then globally vs now

Answer 4

the 1970s

sherry
123m litres > 26m litres

Madeira
5m litres > 2.1m litres

Question 5

who is the top import market for port and Madeira?

Answer 5

france

Question 6

The UK is the leading importer for which styles?

Answer 6

sherry, VDN, rutherglen muscat

Question 7

what is the major trend in the falling sales of sherry?

Answer 7

the lower quality, cheaper cream sherries are loosing popularity whilst the higher quality options are the most profitable styles