Ch 2 Case Studies Flashcards
1
Q
Wansink and van ittersum
A
Bar drinks, people perceived elongated glasses to hold more,when it was really the opposite
2
Q
Shiv carmon ariety
A
Sobe drinks, higher price equals higher quality and effect
3
Q
Shiv and fedorkin
A
Processing multiple resources, when given high load to remember, more likely to choose cake
4
Q
Isen
A
Rate products higher when given free gift with it
5
Q
Chartrand
A
People exposed to prestige and thrift words, more people chose prestige goal of higher priced Nike socks
