Ch 2

Question 1

Deciding whether your message accomplishes your goal

Answer 1

Evaluating

Question 2

Predicting how your audience will react to your message

Answer 2

Anticipating

Question 3

The transmission of info and meaning from a sender to a receiver

Answer 3

Communication

Question 4

Anticipating the audience and the reaction to your message

Answer 4

Profiling

Question 5

Determining the audience and your purpose for writing

Answer 5

Analyzing

Question 6

What’s in it for me?

Answer 6

WIIFM

Question 7

A message that is generated, stores, processed, and transmitted electronically by computers using strings of positive and nonpositive binary code consisting of O’s and 1’s

Answer 7

Digital message

Question 8

Reflects the feeling that people receive upon hearing or reading a message; convey largely by the words used

Answer 8

Tone

Question 9

Audience-focused perspective; emphasis on receiver benefits

Answer 9

“You” view

Question 10

The first stage in the writing process; includes analyzing, anticipating, and adapting messages to fit their purpose and audience

Answer 10

Prewriting

Question 11

Verbal and nonverbal responses to a transmitted message

Answer 11

Feedback

Question 12

Anything that disrupts the transmission of a message in the communication process

Answer 12

Noise

Question 13

Translating a message from its symbol form into meaning

Answer 13

Decoding

Question 14

for whom a message is written

Answer 14

Audience

Question 15

The second stage in the writing process; includes researching, organizing, and composing the message

Answer 15

Drafting

Question 16

Someone other than the primary audience who may read your message

Answer 16

Secondary audience

Question 17

Strong verbs and concrete nouns that give receivers more information and keep them interested

Answer 17

Vigorous

Question 18

The medium (such as a computer, wireless network, smartphone, letter, telephone, e-mail, letter, memo, or report) through which a message is transmitted

Answer 18

Channels

Question 19

The extent to which the channel recreates or reps all the info available in the message; a richer channel such as a face-to-face convo permits more interactivity and feedback

Answer 19

Richness

Question 20

Process of converting the idea of a sender into words or gestures that convey meaning

Answer 20

Encoding

Question 21

Ability to share another person’s experiences and emotions; thinking of how the receiver feels and is likely to respond

Answer 21

Empathy

Question 22

Trying to think of the right words and the right tone that will win your audiences approval

Answer 22

Adapting

Question 23

Language that creates goodwill and gives more options to receivers than negative language

Answer 23

Positive language

Question 24

Using clear, concise language that avoids showy words, long sentences, and confusing expressions

Answer 24

Plain language

Question 25

A three stage process that consists of prewriting, drafting, and revising

Answer 25

Writing process

Question 26

Expressions that do not stereotype or show bias in terms of gender, race, ethnicity, age, or disability

Answer 26

Bias-free language

Question 27

Third stage of the writing process; includes revising, proofreading, and evaluating to determine if your message accomplishes its goal

Answer 27

Revising