Ch 2 Flashcards
Deciding whether your message accomplishes your goal
Evaluating
Predicting how your audience will react to your message
Anticipating
The transmission of info and meaning from a sender to a receiver
Communication
Anticipating the audience and the reaction to your message
Profiling
Determining the audience and your purpose for writing
Analyzing
What’s in it for me?
WIIFM
A message that is generated, stores, processed, and transmitted electronically by computers using strings of positive and nonpositive binary code consisting of O’s and 1’s
Digital message
Reflects the feeling that people receive upon hearing or reading a message; convey largely by the words used
Tone
Audience-focused perspective; emphasis on receiver benefits
“You” view
The first stage in the writing process; includes analyzing, anticipating, and adapting messages to fit their purpose and audience
Prewriting
Verbal and nonverbal responses to a transmitted message
Feedback
Anything that disrupts the transmission of a message in the communication process
Noise
Translating a message from its symbol form into meaning
Decoding
for whom a message is written
Audience
The second stage in the writing process; includes researching, organizing, and composing the message
Drafting
Someone other than the primary audience who may read your message
Secondary audience
Strong verbs and concrete nouns that give receivers more information and keep them interested
Vigorous
The medium (such as a computer, wireless network, smartphone, letter, telephone, e-mail, letter, memo, or report) through which a message is transmitted
Channels
The extent to which the channel recreates or reps all the info available in the message; a richer channel such as a face-to-face convo permits more interactivity and feedback
Richness
Process of converting the idea of a sender into words or gestures that convey meaning
Encoding
Ability to share another person’s experiences and emotions; thinking of how the receiver feels and is likely to respond
Empathy
Trying to think of the right words and the right tone that will win your audiences approval
Adapting
Language that creates goodwill and gives more options to receivers than negative language
Positive language
Using clear, concise language that avoids showy words, long sentences, and confusing expressions
Plain language
