CH 2

Question 1

consumer cognition def

Question 2

3 properties of attention

Answer 2

1. limited
2. selective
3. partially controllable (voluntary and involuntary)

Question 3

limited

Question 4

inattentive blindness

Question 5

selective

Question 6

partially controllable

Question 7

things to do to grab attention

Answer 7

1. sensory contrast
2. explicit violations
3. breaking norms/conceptual rules

Question 8

sensory contrast

Question 9

explicit violations

Question 10

breaking norms/conceptual rules

Question 11

change blindness

Answer 11

we do not notice slight changes

Question 12

active process of constructing a representation (multiple possible interpretations

Question 13

desired outcomes and identities (they saw a game)

Question 14

goals and motives

Question 15

current need status

Question 16

context: how we use context to disambiguate ambiguous stimuli

Question 17

expectations: functions of expectations

Question 18

expectation: drawbacks of expectations

Question 19

expectations: influence on judgments (nuns and rockstars)

Question 20

expectations: shift consumption experiences (beer, pudding, wine)

Question 21

expectations: counterfactual

Question 22

expectations: confirming bias

Question 23

expectations: self-fulfilling prophecy

Question 24

priming:

Question 25

how is accessibility related to priming

Question 26

subliminal (unconscious)

Question 27

accessibility: impact of priming on disambiguation

Question 28

memory is imperfect and biased

Answer 28

ie: misremembering “sleep” and cars crashing vs smashing

Question 29

short term memory

Question 30

long term memory

Question 31

long term: episodic memory

Question 32

long term: semantic memory

Question 33

6 avenues to increase memory

Answer 33

1. chunking
   2,. repeated exposure
2. rehearsal
3. elaboration
4. vivid imagery (and dual coding)
5. memory decay

Question 34

chuncking

Question 35

repeated exposure

Question 36

rehearsal

Question 37

3 types of elaboration

Answer 37

1. self referencing
2. common situations
3. first-person perspective

Question 38

self refrencing

Question 39

common situations

Question 40

first person perspective

Question 41

vivid imagery (and dual coding)

Question 42

memory decay